Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Competitive Analysis Other essential decision intelligence tools perform competitive analysis.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

MARCH 2, 2021

How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. New competitors. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! It enables you to leverage competitors’ knowledge, assess potential threats from new entrants, and gauge the strategies of current market players.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Vision Edge Marketing

MAY 11, 2021

How many of the meetings you attended, and the conversations you had, were with or about new and existing customers, partners, or competitors? Competitors. They come prepared for most every scenario , having reviewed video and other information about the competitor. Competitive analysis goes beyond conducting win/loss analysis.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Webbiquity

JANUARY 28, 2022

Here are six of the most important KPIs that your PR and media relations team should be monitoring. Social Media Engagement. Another important metric for your PR department to track is social media engagement. Media Coverage. Media coverage is another vital metric that your PR department should be tracking.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. There is only one you. Affiliate sales support independent publishing.

Marketing AI 310

Marketing AI Curation Content SERP 310

Convince & Convert

MARCH 7, 2024

Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Tip on using AI for market research and analysis. Few marketers used AI for lead scoring (23%) and social media listening (7%). Tip on using AI for lead scoring.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

JUNE 27, 2023

There’ll always be a competitor trying to outperform you. In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Why do you need to analyze customer sentiment?

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

MARCH 25, 2024

This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. Streamline this process with Instagram competitor reports.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 115

Social Media Work Management Marketing Management Media 115

ClearVoice

APRIL 23, 2024

A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise. Pro tip : Regularly update your keyword strategy based on evolving search trends and competitor movements to keep your content on the cutting edge. Our approach?

Process 52

Process Content Analysis Advertising Benchmark 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Scoop.it

SEPTEMBER 14, 2023

You may have noticed that some of your competitors always seem to be one step ahead. One of the most effective ways to do this is by extensive market analysis. It also helps to attend trade shows and follow industry experts on social media. Here’s how you can get started with your competitive analysis.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105