Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In a recent Sprout survey of 280 marketers responsible for their brand’s social media strategy, nearly half of respondents agree that colleagues outside their social team understand how the social team’s roles add to the brand. Ability to crowdsource.

Social Media 140

Social Media Media Privacy Transparency 140

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. One way to do this is through challenge comparisons.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

TrustRadius Marketing

MARCH 1, 2021

This number reflects a percentage of respondents who chose a certain option in the survey we made. Surveys are a fantastic way to get measurable information from large groups of people. For our Women in Tech survey, the qualitative data came in the form of respondents’ feelings on major issues.

Sample 52

Sample Burn Rate Statistics Analysis 52

Hubspot

JUNE 8, 2020

Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Customer surveys and feedback opportunities. Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. Sales collateral for the Decision Stage includes: Pricing guides.

Work Management 72

Work Management Marketing Management Case Studies Case Study 72

Kevin Indig

APRIL 1, 2023

”) - low intent Inspiration (“x quotes for y”) - low intent Consideration (“should you buy x”) - medium intent Comparison (“x vs y”) - high intent Conversion (“buy x”) - high intention The key to an impactful content strategy is considering quality at each phase.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. You can even read consumer reviews online to see what people think.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. You can even read consumer reviews online to see what people think.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hubspot

MAY 20, 2011

For example, the comparison of a lead in e-commerce is filling an online shopping cart but not completing a checkout. How do I find participants for focus groups? Outreach may include, but is not limited to: Facebook ads, Twitter inquiries, emails, survey participants, and Craigslist ads. What do I want to improve now?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Single Grain

DECEMBER 9, 2019

Conducting surveys. Create a survey with customized questions that can be filled out in person, by phone, via email or online (tools like Qriously can help with this). This could include in-depth case studies and interviews with consumers and/or focus groups (tools like Questback can help with this). Market research.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Sana Commerce

OCTOBER 13, 2023

In comparison to BigCommerce, some customers critique Shopify as being more expensive and having a steeper learning curve for internal teams’ adoption than BigCommerce. In comparison to BigCommerce, customers mention that Salesforce is easier to do business with and offers better support.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Martech

FEBRUARY 22, 2022

In fact, 84% of customers say they trust online reviews as much as personal recommendations, according to BrightLocal’s Local Consumer Review Survey. Following up with customers through their preferred contact method or surveys can help you learn where to improve your business and show your customers they matter.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

TrustRadius Marketing

MAY 31, 2022

These resources include interviews, surveys, focus groups, polls, and email campaigns. This will give you a strong basis for comparison with your products. . When done properly, this technique can help you identify wants, needs, and pain points with surgical precision. Enterprise Software Pricing.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. In a recent survey of B2B buyers and/or buying influencers, 82% of respondents reported using online review sites to support buying decisions. Social listening can help with that. Dig into ratings and reviews.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Moz

APRIL 3, 2019

Some blog post ideas that tend to perform well include: How-to articles Question and answer articles Comparison articles Best of articles First person stories (ideally from a customer perspective). This original data came from a survey of 700 marketers, and it worked.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

accelerate agency

JULY 28, 2021

Giving too much choice could also lead to an abandoned sale, so it’s best to offer a small selection and a clear comparison chart. Pro tip: Don’t put the Enterprise plan in the pricing comparison chart. Get feedback from existing customers, and reach out to new ones with surveys, focus groups, and trial offers.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

accelerate agency

JUNE 30, 2023

Giving too much choice could also lead to an abandoned sale, so it’s best to offer a small selection and a clear comparison chart. Pro tip: When it comes to pricing enterprise software, don’t put the Enterprise plan in the pricing comparison chart. We can’t tell you which one is best for you (sorry!) but we can share a few tips.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. t often happen in survey courses or even upper-division seminars.

Education 100

Education Research Google Class 100

Unbounce

OCTOBER 1, 2018

More importantly, you can run interesting analyses, such as path analysis and landing page comparison. Take, for example, your standard form or survey. Well, today, enough technological solutions exist to implement interactive or conversational forms and surveys. One such solution is Survey Anyplace. Pretty boring, right?

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. These comments were definitely directed toward B2C marketers.

Twitter 145

Twitter CRM Business Paid Search Agency 145