Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. How do you take advantage of this?

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. The surge in video interest created a powerful imperative for companies to identify where video fit in their own marketing plans. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing.

Stats 60

Stats Video Marketing Verticals Emarketing 60

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. and 5 p.m. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

APRIL 30, 2010

Give your company a reason to reach out continuously to those who find a particular topic relevant. For example, if your company’s positioning changes and your content doesn’t match. Ardath is the author of eMarketing Strategies for the Complex Sale. If the market has shifted and it’s no longer relevant.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, December 2010) Tweet This! Source: eMarketer, September 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). Ber|Art ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

OCTOBER 29, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Dell was one of the first big companies to embrace social media.

Facebook 28

Facebook Examples Emarketing Youtube 28

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 YouTube Statistics 3.7 SaaS companies proposals that had video enjoyed a 41% higher close rate ( Proposify, 2020 ). Event Services company proposals that had video enjoyed a it’s a whopping 103% higher close rate ( Proposify, 2020 ). of internet users ( eMarketer, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

OCTOBER 11, 2018

A new report from eMarketer indicates that companies are spending more than ever on digital video ads. At that figure, eMarketer says, budget spent on video ads will make up a quarter of all digital ad spend in the U.S. -- compared to digital ad formats like static or animated images, or text-based ads. Source: eMarketer.

Paid Search Agency 74

Paid Search Agency Buy Ads Emarketing 74

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 LinkedIn: LinkedIn stands apart as a business networking platform for professionals, companies, and recruiters.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. There may be other social media sites that are important to you -- Google+, Quora, or YouTube, for example.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Facebook Video Statistics 3.2 Instagram Video Statistics 3.3 LinkedIn Video Statistics 3.4 Twitter Video Statistics 3.5 Snapchat Video Statistics 3.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. hours per day on their mobile devices.” ( Emarketer ).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Webbiquity

APRIL 3, 2012

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. The Seven Performance Metrics that Matter Most by eMarketer.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. The best 159 social websites by Populair.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? First, a quick review.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ). June 8, 2010. June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Contently

AUGUST 23, 2016

It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. Brands are pumping more and more money into social media advertising.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Social Networks 60

Marketing Insider Group

JANUARY 2, 2015

Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. Emarketer ). Sprout Social ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

DECEMBER 4, 2017

74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . A staggering 74% of companies found that both lead quantity and lead quality improved thanks to an informed content strategy. . . . #16. 69% of companies report their video marketing budget is increasing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. The biggest social network saw fit to cut that link. With sound? Does 140 characters suddenly seem excessive?

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Webbiquity

SEPTEMBER 22, 2015

John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore?

Social Media 100

Social Media Tools Media Enterprise Management 100

Online Marketing Institute

NOVEMBER 2, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100