Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. Value selling is PointClear's bread and butter.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount.

Design 222

Design Terms and Conditions Work Management Customer Satisfaction 222

InsightSquared

DECEMBER 6, 2017

Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders. They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell.

Work Management 180

Work Management Marketing Management Top of Funnel Salesforce.com 180

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Zoominfo

JULY 13, 2023

That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. Custom sales manager reports can provide valuable insights into the team’s progress toward sales goals. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Heinz Marketing

MAY 20, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Customer Marketing.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. What is B2B Selling Experience? B2B selling experience encompasses how businesses market and sell their products or services to other businesses.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

DECEMBER 13, 2020

Deep State conspiracy theories are out of bounds but you’re welcome to speculate on the actual author(s) of the works attributed to “ Scott Brinker ”. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Yes, I said “and.”

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. In the digital age, this approach no longer works.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. My colleague wasn’t convinced. Objectives.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

LeadSquared

MARCH 9, 2020

Every business interacts with its clients via email marketing to spread the word. Here, email marketing software can be of benefit. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? Here is a complete guide to email marketing.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

Unbounce

AUGUST 4, 2021

You gotta sell with your copy, too. The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. This number works as social proof to build your trust in Shopify. No pressure, right

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

AUGUST 14, 2023

Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes. In turn, those unfortunate experiences have the rep rattled.

Work Management 87

Work Management Pricing Price Cross-Selling 87

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 190

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 190

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. The company had just made its full-year quota in the first half of the year and the champagne was flowing. Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies.

Marketing AI 109

Marketing AI Marketing Attribution Work Management Marketing Management 109

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Hubspot

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The benefits.

Work Management 87

Work Management Marketing Management Cross-Selling Customer Satisfaction 87

Martech

MAY 24, 2024

I understand the desire to create email works of art that will represent the brand better. All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. Marketers knew it was there but didn’t understand how it worked.

RFP 114

RFP Deliverability Blast Campaigns Budget Programs 114

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. B2B businesses today operate in a new reality.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 99

Analytics Allocation Product Work Management 99

SmartBug Media

MAY 12, 2022

But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization. The Power of Inbound Marketing: A Quick Refresher. This is how we achieve inbound marketing success. Inbound Marketing Strategies to Attract. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. There have never been more ways for companies to interact with their target audience. In the age of digital marketing and instant communications, customer expectations are also greater than ever. It doesn’t matter how big your business is.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Marketing Interactions

JANUARY 19, 2020

Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. The better question for discovery is, “Who can the marketing team reach and engage successfully?

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121