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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. One of the most effective ways to turn your C-suite members into thought leaders is to start a podcast. consumers listened to podcasts in 2020, up from 44% in 2018. Brand Storytelling.

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The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! 8 DV Abhang,C.P.M.,CPSM

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9 YouTube trends for your content strategy in 2022

Sprout Social

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Use Storytelling in Your Marketing.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. From there, I began my pursuit of Marketing.