Contently

NOVEMBER 11, 2016

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Find your hero.

Communities 167

Communities Ad Building Brand Identity Branding 167

Webbiquity

MAY 30, 2024

Marketing efforts for growing your startup company using existing social network platforms are within those controllable factors, and as such should be maximized. This post covers several proven and useful techniques for growing your startup business using the largest business network platform there is: LinkedIn.

Startups 169

Startups Linkedin Enterprise Management Work Management 169

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Sprout Social

OCTOBER 4, 2016

In addition to seeing how your various social communities are growing relative to each other, the new Group Report breaks down your engagements, impressions and message volumes across networks and calculates how these metrics are trending over time. Pair With Network Reports for Deeper Analysis.

Aggregators 82

Aggregators Social Networks Allocation Paid Social Agency 82

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Where do they fit in a company?

Social Media 111

Social Media Communities Work Management Marketing Management 111

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 135

Communities Skype Social Media Social Networks 135

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Webbiquity

MAY 18, 2021

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. .” On the Other Hand. ” No mention of Twitter.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Sprout Social

JANUARY 29, 2024

With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

Social Media 105

Social Media Allocation Media Marketing & Strategy 105

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 307

Social Media Advertisements Advertising Spyware 307

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Private Google+ communities. The Advantage of Private Google+ Communities. The reason? Discuss competitor news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Promoting a business or company.

Paid Content 133

Paid Content Social Media Media B2B 133

EveryoneSocial

JUNE 9, 2023

Areas that many companies tend to overlook when it comes to having a competitive edge are employee advocacy and career development. Employee advocacy is the practice of empowering employees to represent and promote their company’s values, mission, and brand on social media and other digital channels.

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

Oktopost

MAY 23, 2024

Colin shares his insights into how B2B organizations and their leadership can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement, and inform their content strategy. After all, it’s called social media. So you want to get social.”

Intent Data 84

Intent Data Intent Intent Signal Peer-to-peer 84

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. Let’s dive in to better understand why the time is right to transform your company newsletter.

Newsletter 64

Newsletter Companies Distribution Communities 64

EveryoneSocial

JANUARY 21, 2020

Before we get into the social media tips, I thought I’d start this off with some data. After all, maybe you need some convincing (or your organization does) as to the value and relevance of social media to your company. But there should be no doubt how large these networks have become. Social Media Tips For Businesses.

Social Media 126

Social Media Tips Paid Search Agency Companies 126

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? What Should Be In A Social Media Strategy?

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The possibilities are endless.”.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Contently

NOVEMBER 10, 2016

Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. Founder and CEO John Foley describes Peloton as a software, hardware, and content company. The company blog, Cadence , gets new content two to four times per week.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Convince & Convert

FEBRUARY 8, 2012

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. Deb, how are you? How are you?

Communities 122

Communities Work Management Activities Conference 122

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Convince & Convert

MAY 15, 2013

And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. Just because a new social network – or even a new “trend” like real-time marketing – crops up, it doesn’t mean your company is required to test it and create a presence.

Social Media 129

Social Media Resources Paid Search Agency Companies 129

Convince & Convert

APRIL 21, 2015

Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach.

Social Media 165

Social Media Media Social Networks Communities 165

Zoominfo

OCTOBER 5, 2021

Scenario Social media channels can create brand awareness and build a community of followers and advocates for your company. Experiment with content and messaging to identify what resonates with your audience in order to build winning approaches.

Content 100

Content Social Networks Email Campaigns Communities 100

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Communities 125

Communities RSS Social Media Curation 125

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

EveryoneSocial

OCTOBER 1, 2019

Whether you work for a B2B or B2C company, LinkedIn has plenty of value for either. While there are plenty of social networks your company might be focused and active on, LinkedIn is probably the most important fuel for your branding and social media reach. Look at your LinkedIn feed or any company profile pages.

Social Media 63

Social Media Linkedin Paid Search Agency Companies 63

Webbiquity

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn.

Spyware 305

Spyware Lead Scoring Lead Ranking Twitter 305

Content Standard

SEPTEMBER 24, 2018

If subscribers to Papa John’s email newsletters provided the company with the name of their favorite soccer team, the pizza chain would email those customers with half-off discount codes whenever their team scored at least two goals in a match. For more stories like this, subscribe to the Content Standard newsletter.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

SmartBug Media

DECEMBER 9, 2019

Long gone are the days when buyers would pick up the phone to reach out to a handful of companies to get information, advice, and pricing — they’re finding that information online and doing their research long before you even know they are searching for your products and/or services. Follow Company Pages. No problem.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81