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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

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The Art of Cold Calling: Elevate Your Telemarketing for Maximum Lead Generation

SalesGrape

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

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Five Signs You Aren’t Getting the Most Out of Your Chat Tool

ANNUITAS

The usage of chat tools has increased by 67% from 2018 to 2020. Frustrations mount when you’ve implemented a chat tool on your site, but it’s considered to be “underperforming”. Underperformance happens when a chat tool is implemented without considering its full role in the customer journey.

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Cold Calling Is Dead (And Other Flights of Fancy)

Televerde

The thought of cold calling can easily send a shiver of dread down anyone’s spine. In today’s world, most consumers and businesses hate cold calling. of sales professionals still believe the phone is their most effective sales tool. What Is Cold Calling? Research shows that 41.2%