DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. This subsequently influences your sales results directly.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. Build trust at scale.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That said, there are certain tactics and strategies that can help you become more successful at prospecting. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. These tactics are as follows: 1.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Vidyard

JUNE 15, 2020

Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

PureB2B

JULY 6, 2021

At various phases of the sales process, sales professionals often have to manage a large number of prospects and deals at the same time. Monitoring every sales deal without proper organization might lead to a lot of missed chances. An Overview of Sales Pipeline Management.

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

Hubspot

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. Following up cold prospects 33.25%. In sales, context is everything. Prospecting 34.75%.

Top of Funnel 59

Top of Funnel Lead Ranking Work Management Lead Scoring 59

PureB2B

JULY 6, 2021

At various phases of the sales process, sales professionals often have to manage a large number of prospects and deals at the same time. Monitoring every sales deal without proper organization might lead to a lot of missed chances. An Overview of Sales Pipeline Management.

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Is Outbound the New Normal?

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

Hubspot

MAY 5, 2023

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. This means retiring the old playbook and getting creative with your sales strategies. As a result, sales cycles tend to get longer. Expect more touchpoints in the sales process.

Spending 73

Spending Trends Marketing & Strategy Cross-Selling 73

BOP Design

JANUARY 7, 2022

No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C).

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Vidyard

JUNE 15, 2020

Some reps on your team may already use it. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them. These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. The Benefits of Video in Sales 4.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Once those leads are identified, they need to be brought into your sales funnel. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Belkins

AUGUST 17, 2020

“It’s the process of taking a call with a prospect and convincing them to book a meeting…is it not?” Appointment setting is much more than just one call. “Wait, isn’t that what sales reps do? ” B2B sales are quite complicated. The Appointment-Setting Process.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? And how do you improve your revenue generation process without sacrificing the customer experience? Revenue generation is the process of creating and capturing sales opportunities for a company. Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

DiscoverOrg

SEPTEMBER 26, 2018

Remember that last sale that you made where you ran into an objection? Objections are something we hate hearing in sales – but if we’re honest with ourselves, we realize that in order to sell effectively, we have to hear objections during a sale cycle. Step 1: Love sales objections. Of course it is.

Sales Cycle 159

Sales Cycle Validation Pricing Price 159

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model. Unlike its B2C counterpart, B2B sales has never been a simple transaction.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Oktopost

JULY 22, 2021

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. According to one study, the ROI can be more than eight dollars for every dollar spent. Social CRM: What Is It?

Work Management 96

Work Management CRM Marketing Management Marketing Automation Services 96

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

SalesIntel

JULY 22, 2022

Sales is a complex process that requires careful planning and execution. There are many factors to consider when making a sale, from the product or service itself to the customer’s needs and wants. It can be difficult to know where to start, but there are some general sales considerations that apply to any industry.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

ViewPoint

AUGUST 21, 2013

More musings on the premature death knell for outbound sales. One of the biggest and most damaging is that cold calling is dead. The reality is that cold calling is alive and well. Trish Bertuzzi states,“It is the cold that is dead, not the calling.”. Cold vs. Gold.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Heinz Marketing

APRIL 24, 2019

This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. In the original blog post, Matt gives some great best practices on cold calling specifically but, I am going to dive into email as well. and new lead disposition sequences.

Outreach 87

Outreach Practices Best Practices Cold Calling 87

Belkins

AUGUST 17, 2020

“It’s the process of taking a call with a prospect and convincing them to book a meeting…is it not?” Appointment setting is much more than just one call. “Wait, isn’t that what sales reps do? ” B2B sales are quite complicated. The Appointment-Setting Process.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 52

Televerde

JANUARY 30, 2018

In this series, we’ve touched on the value of marketing technology , engagement planning , data intelligence , and content attribution in your quest toward increased revenue generation, and now we’re going to wrap things up with a look at the more human element of modern marketing — inside sales. Read the med-tech case study now.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67