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Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark Consulting

I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. What is Co-registration Lead Generation? (or, or, Co-Reg). Generally, prospects can opt in to a publisher’s mailing list for information, eBook or newsletter on a specific topic.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Email lists: everyone’s got one. Find New Leads With Co-Registration Ads. Your email list is a unique asset that allows you to reach customers and potential customers directly. With co-registration ads, we grow your list with double opt-in verified leads. But are you using it effectively?

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How To: Use Your Unsubscribed Email List

Opt Intelligence

The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. No, you cannot email your unsubscriber list. They have opted out, so all inbox action is off-limits. In this case, it’s an unsubscribed list of emails. Or are they? Ready to get started?

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Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads.

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Jumpstart Your Business By Growing Your Email List

Opt Intelligence

The secret could be as simple as your email list. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach. With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database.

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Beat The Summer Heat, No Cold Calls Required

Opt Intelligence

As users browse their favorite websites, we’ll target them with a co-registration ad. These ads use their logged-in state or pre-filled information to make it easy to identify users who meet your criteria , and even easier for them to subscribe to your list. Your unsubscriber list is off-limits. For emailing, at least.

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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated.