Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Doesn’t Require Landing Pages. With opt-in advertising, you can generate leads without landing pages.

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New Year, New Lead Generation Resolutions

Opt Intelligence

Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before. Develop Data Privacy Guidelines. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act.

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Here’s how to rebuild your email list with opt-in advertising. What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate?

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Through highly efficient opt-in advertising. The Top 3 Benefits of Opt-In Advertising. Let’s start with the basics: what is opt-in advertising, and why should you use it? The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. How To: Activate Your Email List Through Opt-In Advertising.

Jumpstart Your Business By Growing Your Email List

Opt Intelligence

Struggling to boost online sales or bring walk-in traffic back? With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. That’s the beauty of co-registration.

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11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Oracle

Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. Privacy policy update, anyone? If that volume jump will more than double your daily send volume, it can cause a red flag for mailbox providers who will, in turn, block your mail. It’s important for senders to prepare in advance for an increase in volume during peak season.

How To: Start the New Year with a Clean Email List

Opt Intelligence

But you may still have their contact information stored in an unusbcribed list. We’ll get to that in a second. And it abides by all privacy and unsubscriber policies. The post How To: Start the New Year with a Clean Email List appeared first on Opt-Intelligence Blog.

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