Unbounce

MARCH 2, 2020

The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon, I guess. (OK, Keep reading to see what I learned in the process, some examples you can use for inspiration, and some tips on how to optimize your SaaS landing pages like a pro this year. OK, you got me.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Now is the time to try something new, like a different platform or strategy, and focus on driving engagement. Reassess that process and think about where you can reallot your budget.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

InsightSquared

MAY 6, 2019

Visit InsightSquared in Booth #427 for Demos at SiriusDecisions Summit on May 5-8, 2019 in Austin, TX . More than 4,000 sales, marketing, and product leaders are gathering for four days of best practices research, unveiling of new innovations across the B2B space, and networking with this elite community.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

The Empathy Marketing Blog

JANUARY 30, 2020

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? You’re going to have to go through my process, and you want one of my iced coffees?

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Markempa

JANUARY 30, 2019

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? You’re going to have to go through my process, and you want one of my iced coffees?

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Convince & Convert

JULY 29, 2012

The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. They can then determine ROI based on redemption rates and over customary store sales and average ticket. The best way to do that is to define and measure specific customer behaviors.

Social Media 141

Social Media ROI Media Correlation 141

Hubspot

JUNE 20, 2018

Similar to guest blogging, partner websites can allow you to target a new but appropriate audience with a campaign on your own website. Use this partner source to direct visitors back to your website -- where you're already collecting email addresses. Host a co-marketing offer with a partner. Host an online webinar.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Then, on top of that, adjust the supporting tactics?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Engagio

DECEMBER 17, 2019

If someone is researching solutions to a problem, and you sell a product that solves that problem, then they’re showing intent that’s relevant to you. You can then capitalize on that intent by targeting them with ads, or reaching out with a sales pitch. With intent data, you don’t have to wait for potential customers to come to you.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. and beyond!

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. The least you should promote in your email signature is your company's website. Has your manager or CEO written one? Case Studies.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Martech Advisor

JANUARY 22, 2020

As you are working on your content marketing plan for 2020, here are twenty content marketing strategies that span the website, email, social media, and rich media space. Website Content Marketing Strategies. In this section, we’ll look at four content marketing strategies to improve your website experience: 1.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

APRIL 22, 2016

Each and every episode of Marketing Marvels includes and overview and a quick demo of cutting-edge marketing technology that I personally endorse and recommend, plus Q&A, to help you decide whether this technology is right for you and your business. Just show them the demo and then I’ll tell you. Welcome to the program, Dan.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

LeadSquared

JUNE 22, 2021

And no strategy is one-size-fits-all. The process of creating an ad campaign starts with setting up an objective for your ad. Audience who are actively looking for jobs with a history of filling up job applications Source: LinkedIn. Video advertising is currently the most popular way of reaching your audience online.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52