ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

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CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Successful transformation boils down to people, process and tools.

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Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. You can land the whale by simply staying on your toes in terms of industry trends. In effect, the CMO becomes the lead salesperson rather than the “man behind the curtain.”

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CMO Advertising Agencies B2B Storytelling 65

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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CMO Banner Ads Paid Search Agency Paid Social Agency 225

Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed.

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CMO Forrester Marketing & Strategy Marketing Report 240

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. This is down somewhat from the 33% growth recorded in Q2, but still above the pre-pandemic historical trend. The Impact of the Pandemic on Marketers.

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Organization Trends Gartner Mobile Marketing 256

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes.

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CMO Advertisements Advertising Trends 52

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. Let’s turn obstacles into opportunities and set the stage for a year where being a CMO doesn’t just mean leading marketing—it means leading the market! Here’s to a fantastic 2024.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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CMO Planning Work Management Paid Search Agency 104

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Make sure you do your research before going all-in on the latest trend. The Search Is On.

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Paid Content Trends Planning Cost Per Click 278

Adobe Experience Cloud Blog

JULY 9, 2018

The post CEO Speaks: MarTech Trends, CEO/CMO Partnership & More appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How does this impact his overarching view on the next wave for MarTech? To get all of these answers and more, check out the SaaStr podcast here.

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Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. To learn more about the 2020 marketing landscape, check out the results and advice that this year’s participants shared below.

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CMO Allocation Personalization Budget Programs 176

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

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CMO Customer Surveys Research B2B 70

Marketri

OCTOBER 10, 2023

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. The Role of the Fractional CMO The Chief Marketing Officer (CMO) is a crucial role within any marketing department.

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CMO Allocation Work Management Marketing Budget 62

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

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CMO Trends Work Management Multi-Channel 70

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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CMO Marketing Budget Creation Marketing Budget Work Management 98

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

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CMO Digital Transformation Gartner Stats 136

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

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CMO Customer Surveys B2B Allocation 96

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

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Trends Brand Identity Branding CMO 52

Marketing Insider Group

NOVEMBER 26, 2019

Companies must aim to optimize the relationship between sales and marketing teams and re-frame the ways they think about each other,” explains Rashmi Vittal, CMO at sales software firm Conversica. . The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group.

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Trends Marketing AI Work Management Marketing Management 281

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

chiefmartech

SEPTEMBER 19, 2020

Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well as some of the trade-offs that companies need to consider when hiring the right CMO. Join us in the live (virtual) studio audience on Friday, October 2, at 11am ET.

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CMO Paid Search Agency Press Trust Marketing 145

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

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CMO Customer Surveys Research B2B 52

Drew Neisser

MARCH 4, 2022

Our special, stand-in host for this episode is Katrina Klier, CMO of PROS , who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. . B2B marketing trends in 2022. Check it out! What You’ll Learn in This Episode.

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CMO B2B B2B Marketing Communities 52

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects. Let me know!

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Marketing AI Trends B2B Marketing Account Based Marketing 142

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

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CMO Customer Surveys Marketing AI Paid Search Agency 89

Tomorrow People

DECEMBER 6, 2018

If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. I want people who are happy and engaged.

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CMO Advertising Agencies Paid Search Agency Personalization 136

Outgrow

APRIL 9, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And for this month we are going to interview Don McGuire, CMO of Qualcomm. Don McGuire: CMO of Qualcomm.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

ClickZ

DECEMBER 10, 2019

The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. The rise of the customer data platform (CDP) : The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech.

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Work Management Press Marketing Management CMO 83

Drew Neisser

FEBRUARY 3, 2022

The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs. How CMOs can transform B2B organizations. What You’ll Learn in This Episode. What You’ll Learn in This Episode.

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CMO Consulting Communities B2B Marketing 52

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies.

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

Zoominfo

NOVEMBER 1, 2022

We recently went through this process at ZoomInfo when Law came on board as the new CMO. The value of news and trends informing your plays is unmatched, because it shows your understanding of the challenges your customers are facing. But it’s not just about cutting spending — efficiency is about using every dollar more effectively.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Crimson Marketing

AUGUST 27, 2014

CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. . The post Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast] appeared first on.

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