Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 227

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Survey 166

Thoughts on the Latest CMO Survey

Fathom

According to The CMO Survey , marketing leaders’ feelings about the U.S. CMO Survey got responses from 288 “top U.S. The post Thoughts on the Latest CMO Survey appeared first on Fathom. Digital Marketing CMO Survey marketing budgets

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Neither is hesitation.

CMO 204

CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Tags: marketing measurement marketing priorities cmo surveys

Survey 151

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

Survey 233

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Survey 234

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. Or, what type of CMO are you ?

Survey 181

Leading in Change: CMO Leadership Series

Modern Marketing

The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers.

CMO 238

The Massive CMO/Consumer Disconnect

Modern Marketing

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. CMO Corner Marketing Cloud

CMO 267

What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO. So, What type of CMO do you have?

CMO 161

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte.

Are CMO Ambitions Too Low?

Marketing Insider Group

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team.

CMO 226

Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line.

Survey 192

3 priorities and 25 challenges for CMO’s

Biznology

CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). It’s giving CMO’s a much bigger “to do” list.

CMO 201

Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association found that B2B product marketers expected to see a 9.3

Budget 181

The Rise of the APAC Modern CMO

Modern Marketing

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

CMO 174

5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

CMO 269

2017: The Year of the Data Driven CMO

Modern Marketing

Survey Says: Wrong. " Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Surveys? CMO CornerHappy New Year everyone!

CMO 236

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me.

CMO 237

2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. The post 2018: Survey Says!

Survey 119

Why a CMO Can No Longer Just Be A Marketer

Modern Marketing

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." Adapt or die.

CMO 279

State Of Buyer Personas 2016 Survey

Tony Zambito

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. My hope is the survey will yield informative insights and offer a pathway on how to properly assess and utilize buyer persona development. by Johan H. Basberg.

The CMO’s Guide To Mobile Marketing (eBook)

Modern Marketing

A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. If you're a CMO you owe it to yourself to download The CMO’s Guide To Mobile Marketing today.

CMO 270

Four Keys Areas Where the CMO Must Lead

ANNUITAS

In speaking with one CMO of an enterprise company the response was “I see the value in taking a new approach and believe it is needed, but it seems like a formidable challenge, so we will just keep going with things as they are.”

CMO 212

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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The CMO Technology Conundrum And How To Solve It

Modern Marketing

Or has it simply created another overwhelming challenge for the CMO who now must become a technology expert to apply it efficiently? When the only constant is change, the new role of the CMO dictates the use of new technologies and marketing platforms to increase competitive advantage.

CMO 263

CMO’s…It’s Time to Align with Your CIO

ANNUITAS

Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

CMO 217

Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

The American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business published “The CMO Survey,” and found that spend on social media has increased more over the past year (between August 2017-2018) than in any prior survey year.

Survey: Marketing Is a Balanced Blend of Art and Science

KoMarketing Associates

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. Survey participants were asked about the marketing terms they associate with art and science as well.

Survey 151

CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

In an effort to uncover the perceived challenges of marketing leaders, as well as their willingness to improve and adapt to changing roles, Lisa Nirell, Chief Energy Officer at marketing consulting firm Energize Growth , surveyed a group of marketers for their qualitative feedback.

CMO 282

Uncovering CMO Insights On Their Journey To Digital Agility

Modern Marketing

Survey Says. The findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, provides a snapshot of where marketing leaders stand along the path to digital agility. CMO Corner

CMO 178

The CMO Struggle For True Marketing Integration Rages On

Modern Marketing

Survey participants are asked to respond via a scale of 1-7 with 1 representing "not at all effectively" and 7 being "very effectively." " Oh yeah before I forget, this survey is conducted twice a year, in February and then again in August. CMO Corner

CMO 179

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have? ANNUITAS is conducting a survey focused on understanding corporate perceptions of marketing performance and analyzing the correlation between Sales and Marketing alignment with sales and revenue growth. This short survey should take only 5-6 minutes of your time.

A CMO and CIO Love Connection Depends On This (should be obvious)

Modern Marketing

Be that as it may, having a love connection between the CMO and CIO is vital. ” A CMO and CIO Love Connection Depends On This (should be obvious). As I referenced earlier, one of the solutions included was for the CMO to become BFFs with their respective CIO.

CMO 277

Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketing Associates

Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The “Customer in Context” report from the CMO Council discovered that 47 percent of customers engage with businesses across several platforms. As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal.

Survey 191

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…? CMO Romi Mahajan Social Sentiment

ROMI 247

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Of course, each survey uses different terms.