Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

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CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Thoughts on the Latest CMO Survey

Fathom

According to The CMO Survey , marketing leaders’ feelings about the U.S. CMO Survey got responses from 288 “top U.S. The post Thoughts on the Latest CMO Survey appeared first on Fathom. Digital Marketing CMO Survey marketing budgets

B2B Highlights From the August CMO Survey

B2B Marketing Directions

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

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Leading in Change: CMO Leadership Series

Modern Marketing

The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research.

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The Massive CMO/Consumer Disconnect

Modern Marketing

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. CMO Corner Marketing Cloud

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B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

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Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5%

Top Challenges Facing Today’s CMO

DivvyHQ

As a CMO, you feel tremendous pressure from the board, sales, customers and just about everyone in your company. In Gartner’s CMO Spend Survey , customer experience was found to be one of the top three elements CMOs considered vital to their strategies.

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Are CMO Ambitions Too Low?

Marketing Insider Group

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team.

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Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

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Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer.

CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Tags: marketing measurement marketing priorities cmo surveys

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The Rise of the APAC Modern CMO

Modern Marketing

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. Or, what type of CMO are you ?

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3 priorities and 25 challenges for CMO’s

Biznology

CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). It’s giving CMO’s a much bigger “to do” list.

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What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO. So, What type of CMO do you have?

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Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research.

Survey: Marketers’ Budgets Expected to Grow Within the Next 12 Months

KoMarketing Associates

The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7%

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2017: The Year of the Data Driven CMO

Modern Marketing

Survey Says: Wrong. " Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Surveys? CMO CornerHappy New Year everyone!

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Survey: 33% of Marketers Say It Is ‘Difficult’ to Launch Omnichannel Campaigns

KoMarketing Associates

Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. The disconnect across business units like service and marketing is no surprise but a challenge that companies today need to address head-on,” said Niki Hall, CMO of Selligent.

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5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

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Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

Survey 247

Why a CMO Can No Longer Just Be A Marketer

Modern Marketing

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." Adapt or die.

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Survey: CMOs Struggle to Connect Marketing Efforts with Company Success

KoMarketing Associates

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand. Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line.

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The CMO’s Guide To Mobile Marketing (eBook)

Modern Marketing

A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. If you're a CMO you owe it to yourself to download The CMO’s Guide To Mobile Marketing today.

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Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association found that B2B product marketers expected to see a 9.3

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2018: Survey Says!

Marketo

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. The post 2018: Survey Says!

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The CMO Technology Conundrum And How To Solve It

Modern Marketing

Or has it simply created another overwhelming challenge for the CMO who now must become a technology expert to apply it efficiently? When the only constant is change, the new role of the CMO dictates the use of new technologies and marketing platforms to increase competitive advantage.

CMO 272

Four Keys Areas Where the CMO Must Lead

ANNUITAS

In speaking with one CMO of an enterprise company the response was “I see the value in taking a new approach and believe it is needed, but it seems like a formidable challenge, so we will just keep going with things as they are.”

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CMO’s…It’s Time to Align with Your CIO

ANNUITAS

Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

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Uncovering CMO Insights On Their Journey To Digital Agility

Modern Marketing

Survey Says. The findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, provides a snapshot of where marketing leaders stand along the path to digital agility. CMO Corner

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CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

In an effort to uncover the perceived challenges of marketing leaders, as well as their willingness to improve and adapt to changing roles, Lisa Nirell, Chief Energy Officer at marketing consulting firm Energize Growth , surveyed a group of marketers for their qualitative feedback.

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