Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Comprehensive Company Information. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

AUGUST 18, 2021

When the world seems to deliver one disruption after another – massive fires, floods or hurricanes, political and social upheaval, economic disruptions – we need to make sure our automations are updated to reflect our new messaging, customer and business needs and goals. Tricia Gellman continues as CMO. Read more here. Why we care.

Work Management 129

Work Management Marketing Management Paid Search Agency Advertising Agencies 129

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. How much is marketing contributing to revenue?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Your business model is based on free trials and micro-transactions. Most of your business is from 25 individuals doing $10 per month deals. Riddle me that.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. They own the marketer, they own the mid- and small-size businesses. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. Simon Sinek , author, business expert.

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112

ClickZ

AUGUST 12, 2019

Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Biznology

NOVEMBER 1, 2021

Business buyers are highly dependent on their suppliers, for the success of their own businesses. Once in place, companies avoid changing vendors as much as possible. So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. Your vendors are already locked.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. Negotiate business terms of purchasing marketing technology products 42.3%

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

chiefmartech

DECEMBER 27, 2021

From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. Congratulations on making it to the end of 2021. Did somebody say The Great App Explosion ?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

OCTOBER 31, 2022

Martech is complex, especially at organizations that are bigger than a small business. This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap?

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The Digital Transformation Imperative features research from a sample of 136 business executives and decision-makers. CMO/VP of Marketing (26%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. Unfortunately (or maybe fortunately) this condition represents a small percentage of the situations that motivate a buyer to buy.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Webbiquity

NOVEMBER 27, 2018

That’s a tragically small level of penetration in what should be an enthusiastically active segment. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Three more have barely active accounts (one or two tweets each month), and one has her tweets protected. Lots of things.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 74 percent of marketers intend to increase spending on influencer engagement in 2015 to bolster their business’ bottom line and brand reputation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Strategic-IC

MARCH 3, 2023

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs. ISV (independent software vendor) partnerships are an ABMer’s best friend.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Stevens & Tate

MARCH 2, 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. 6 Reasons Why Your Business Needs B2B Inbound Marketing. B2B buyers consume an average of 13 content pieces before deciding on a vendor. The survey included a relatively small pool of CMO consultants.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Adobe Experience Cloud Blog

DECEMBER 20, 2017

There are many things you can do to help ensure you get the budget you need but it all largely depends on how you answer the questions coming from various parts of the business. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle?

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech

MARCH 15, 2022

Let’s say the team is reviewing a recent marketing campaign with you and their CMO, and you honestly think the campaign is not hitting the mark. So instead of telling them what’s wrong, consider asking: “Can you test a small piece of this in-market?” “Can Maybe it’s a small tweak? Click here to download!

Planning 102

Planning Work Management Lead Scoring Lead Ranking 102

Marketing Interactions

JANUARY 19, 2020

Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. 3 Steps to Identify Worthy Buyer Personas. Segmenting a database by personas is sometimes not as simple as filtering by title.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Biznology

APRIL 2, 2015

New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. Sales and marketing symbiosis.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

MARCH 4, 2011

There are vendors on both sides of the argument. Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. On the other hand, the vendors with the greatest success to date have stressed the importance of process.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

NOVEMBER 5, 2009

Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. Be Flexible. Plan Ahead. Ask Better Questions. Plan Ahead.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Golden Spiral

SEPTEMBER 15, 2021

It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Talented staff flow between big and small firms.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

chiefmartech

JUNE 12, 2017

Of course, not all of them are large-scale, foundational systems — many are more narrow products used by individuals or small teams. It’s the new normal in business (and life). 184): Instead of a small number of massive monolithic applications, you have a loosely-coupled network of hundreds of smaller services.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders! Want to find out how we evaluate sales tech at Vidyard?

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

6sense

JULY 21, 2016

As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” An average marketer blindly throws their net out and may catch small fish or big fish but has no insight into whether either are in-market. Business is digital. ” -Jeff Siegel, Dell Marketing Innovation Strategist.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48