Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. The top use cases, not surprisingly, are content creation and personalization for GTM activities. It may be that the B2B CMO role is past its prime; regardless, CMOs are tired of being set up to fail.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Drew Neisser

MARCH 10, 2023

Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. and a whole lot more. Huddlers will get a special discounted rate , with access to exclusive networking opportunities, VIP status, and more.

B2B 52

B2B Cross-Selling CMO Forrester 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. All these datasets can help you better understand and personalize to your customer,” he said.

Lead Scoring 127

Lead Scoring Lead Ranking Psychographics CMO 127

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Apply empathy personally and be an example.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. .” More Information: Vidyard Careers; [link]. Vidyard Press Kit: [link].

CMO 50

CMO Linkedin Enterprise Management Press 50

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Why we care. Quote of the day. “No

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” Personalize the Customer Experience.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

KoMarketing Associates

JULY 20, 2017

The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. Forty-six percent opt for a phone number to call, and 30 percent seek in-person engagement.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan : Be honest, be open, transparent, be a person, be real.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. And I’m also a total politics junkie; Michelle Obama is the only person who could tear me away from BlueConic.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

ClickZ

FEBRUARY 2, 2021

This poses significant problems for marketers: the amount of data can be overwhelming, while any inaccurate or non-personalized content can destroy a relationship with a customer. This will lead to deeper personalization that is both meaningful and genuine, creating a stronger relationship with the ever-demanding customer.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Identify weak links.

Forrester 48

Forrester Paper Research CMO 48

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Apply empathy personally and be an example.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Who consumes your content and shares it on social media?

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Top Rank Marketing

AUGUST 14, 2023

This year, B2B Forum is happening in Boston in person or you can join online. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Strategic-IC

NOVEMBER 10, 2020

It’s just aiming at a more well-defined area of that funnel, and treating your best buyers in a much more personal way. Justin Gray, CMO, LeadMD. Sangram Vajre, CMO, Terminus. Sangram Vajre, Co-Founder and CMO, Terminus. Scott Vaughan, CMO, Integrate. Forrester Research. Meagen Eisenberg, CMO, MongoDB.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. She has been the global CMO at Siegel+Gale since 2013. She is currently CMO for Workhuman.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Related posts brought to you by Yet Another Related Posts Plugin.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Metadata

NOVEMBER 17, 2021

ABM is a proven way to connect with your target accounts in a personalized way. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. ABM personalization is usually the same as Hi {{first.name}} as personalization.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization. Marketing automation technologies make it easy to iterate as you go.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Speak to them personally. Read that again. This is a finding from The Power of Provocation Report.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Contently

APRIL 10, 2017

If this sounds familiar, that’s because every CEO tasks every CMO with this same problem. Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: Forrester).

Stats 80

Stats ROI CMO Forrester 80