sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Crimson Marketing

SEPTEMBER 4, 2013

Bob Braham is the Chief Marketing Officer at SGI, where he leads the marketing execution and product management team as the company expands from High Performance Computing to being the premier platform for Big Data Applications. He holds a degree in electrical engineering from Duke University. .

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

KoMarketing Associates

MAY 30, 2017

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Litmus

FEBRUARY 2, 2021

With marketing becoming even more measurable and accountable, the relationship with the CFO has become all the more critical—and even more beneficial. Ask your CFO to assign a member of the finance team to become “embedded” in marketing.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

The Marketing Blender

MAY 4, 2021

Once you have a firm idea of which leading indicators need improvement and where the leaks are in your pipeline, you can prioritize those areas in your marketing budget. For example, if your pipeline is relatively effective, but you don’t have enough visibility, you will need to spend money on it. Let’s talk. . Recent Posts.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

B2B Marketing Directions

MAY 5, 2019

Marketing communications are certainly important, but marketing also has other responsibilities that are essential for business success. For more than four decades, the term marketing mix has been used to describe the operational aspects of the marketing function. The term became popular in the 1960's after Neil H.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Media CMO Marketing Mix 100

ScanmarQED

OCTOBER 25, 2023

This historical data forms the basis for optimizing media planning, understanding audience reach, and measuring advertising effectiveness. MMM's reliance on past performance allows businesses to make data-driven decisions and allocate resources more effectively.

Copyright 59

Copyright Allocation Barriers Training 59

Biznology

AUGUST 31, 2011

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. Yesterday, I did a Webinar on how to speak the language of the C-Suite to boost your search program to a new level.

Marketing Proposals 80

Marketing Proposals CMO Webinar Metrics Marketing Mix 80

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. And I know that lots of investment in social or TV with an effective approach will yield results and influence buyers. Bottom line is that this is all very hard, especially when you look at the bigger marketing mix question.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

DemandBase

SEPTEMBER 17, 2018

ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy!

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Marketing Insider Group

FEBRUARY 25, 2015

Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Advertising is an effective technique for any business that can afford it. And it should be part of every large brand’s marketing mix.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Brandpoint

NOVEMBER 9, 2021

Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly. Rachel Gray , Director of Strategy, Brandpoint If there is one thing all marketers know, it is that what works today may not work tomorrow.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Marketing Insider Group

NOVEMBER 14, 2013

According to AdAge’s Antony Young , one of the main takeaways of the ANA event was for marketers to “consider content over advertising.” GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach. Ineffective marketing is having an effect on every aspect of the business.

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

TaylorMadeIn KEW

JULY 13, 2014

Last month I attended the B2B Marketing Summit, where Caroline Taylor (no relation), CMO for IBM Europe, gave a keynote speech that was essentially about how – in her marketing career of 25+ years – she has had to continually reinvent herself in order to keep pace and remain effective in an ever-changing customer marketplace.

Multi-Channel 48

Multi-Channel Content CMO Marketing Mix 48

Marketing Insider Group

APRIL 26, 2011

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! 78% of Internet users conduct online product research.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 16, 2014

At the most, marketers put themselves at real risk by not practicing “agile marketing” since, as Aditya observes, “A long cycle increases the risk that consumers have moved on to the next thing and your campaign won’t be effective”. I help clients become more effective and efficient with their marketing.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Tomorrow People

DECEMBER 13, 2018

Absolutely everything we do should be considered part of our overall marketing mix. However, we don’t want to just market our services; we market Griffiths Waite as a company with employees that care about what they do. This might sound obvious, but it’s still incredibly important to effectively target the right people.

Work Management 179

Work Management Marketing Management Service Trends 179

LEADership

SEPTEMBER 10, 2013

Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. UNDERSTAND YOUR CMO’S PROFILE. Which one is your CMO? Our customers expect it. Pick from this list.

Social Media 40

Social Media Budget Programs Buy Media 40

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. On this episode of Moneyball for Marketing, Ann takes us through the challenges CMOs face integrating marketing data in real time and the extraordinary opportunities for monetization that await those who are able to integrate data in real time.

CMO 100

CMO Enterprise Management Features Work Management 100

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Marketing Operations drives this effort. Early warning.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. Personalization improves performance If there was a big finding in the study, it was the effect personalization has on performance. The question that remains is – how are webinars performing now? It all makes sense when you think about it.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

Content Standard

OCTOBER 2, 2014

In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Heinz Marketing

MARCH 4, 2019

Those are the two major components that I consider in the marketing mix, if you will. And what PandaDoc has done is really building a demand funnel that is pretty streamlined and pretty effective. Tim Kopp was the former CMO of ExactTarget, mentor as well as just amazing person all around.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 61

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Augmented Reality For B2B Marketing in 2011?" Because it is an easy metric to obtain. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Sage Marketing

APRIL 22, 2020

Why outsource marketing? Hiring an in-house CMO means increasing the company’s workforce, spending valuable time, money and energy recruiting and optimizing the efforts of an in-house CMO that will eventually need an operations team around them as well as a team of vendors to execute and implement the marketing strategy.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

Full Circle Insights

FEBRUARY 28, 2021

Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. Optimizing Marketing Outcomes Over Time.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89