The Marketing Blender

MARCH 7, 2023

How Fractional CMOs Grow Small Businesses Small businesses are often faced with the challenge of limited resources and the need to maximize their marketing efforts. Hiring a full-time Chief Marketing Officer (CMO) may not be feasible for small businesses, but they can still benefit from the expertise of a CMO.

Small Business 52

Small Business CMO Business Tactics 52

Contently

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, Lego CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. It became the most popular brand on YouTube and released a movie that made nearly $500 million worldwide.

CMO 60

CMO Content Marketing Content Marketing 60

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Marketing 63

Marketing Marketing Mix Marketing Automation CMO 63

Heinz Marketing

APRIL 5, 2021

This week’s show is called “ A Former Military Officer Talks About Teamwork and Sales/Marketing Alignment ” and our guest is Drew Chapin , CMO at Hyland. We start with the backstory of how representing Xander Schauffele came to be and how this became part of the marketing mix for Highland.

Sales 122

Sales CMO Marketing Mix Acquisition 122

Crimson Marketing

SEPTEMBER 4, 2013

His teams have a tradition of delivering compelling competitive positioning and messages followed by terrific marketing execution to grow products and companies. Bob is the former VP of Product Marketing & Integrated Marketing at Brocade, and the former Division CMO & VP of Marketing at EMC.

Podcast 100

Podcast Marketing CMO Marketing Mix 100

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Budget 95

Budget Marketing Multi-Touch Forecast 95

Litmus

FEBRUARY 2, 2021

Ask your CFO to assign a member of the finance team to become “embedded” in marketing. Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms.

Relationship 62

Relationship Marketing Peer-to-peer Business 62

V12 Data

AUGUST 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

First-Mover 59

First-Mover Product Experience Customer 59

Strategic-IC

JUNE 11, 2019

Storytelling is a Fundamental Marketing Skill. However, both Harrods CMO Amanda Hill and Digitalmarketer.com’s CEO Ryan Deiss focused on the power of listening in their presentations. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Related: 3. Related: 5.

Account Based Marketing 72

Account Based Marketing Sales Marketing CMO 72

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media B2B Media Social 69

The Marketing Blender

MAY 4, 2021

Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Need help working through your marketing metrics? What, exactly, does a fractional CMO do? the-how-and-why-of-your-marketing-roi/.

ROI 91

ROI Marketing MQL Budget 91

Heinz Marketing

SEPTEMBER 15, 2020

The current environment makes influencer marketing a more important element of any demand generation strategy. B2B Influencer Marketing is nothing new. We’ve been writing, talking and teaching clients how to develop and use influencer marketing programs for years. Influencer marketing is about relationships.

B2B 133

B2B Marketing Buyer's Journey Adwords 133

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. How do you evaluate data partnerships?

B2B 52

B2B Advertisement Advertising Marketing 52

Biznology

AUGUST 31, 2011

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. Yesterday, I did a Webinar on how to speak the language of the C-Suite to boost your search program to a new level.

Search 80

Search CMO Marketing Mix Direct Marketing 80

Ledger Bennett

AUGUST 31, 2020

Agile Marketing It is very easy to see that, unlike manufacturing, marketing has no tangible product as a result. It is the ability to quickly assess market trends and make rapid business decisions based on data and market knowledge. Getting this right is critical to quick decision making and agile growth.

Marketing 52

Marketing CMO Gartner Marketing Mix 52

Hubspot

AUGUST 22, 2014

The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. So how does a modern CMO do all of that? The modern CMO is a hot topic right now. My role at Yahoo was way ahead of other CMO''s duties at the time.

CMO 28

CMO Marketing Question Multi-Channel 28

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Marketing 49

Marketing CMO Measurement Multi-Touch 49

KoMarketing Associates

MAY 30, 2017

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis.

B2B 121

B2B Account Based Marketing Marketing Social Media 121

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Measurement Media Social 100

B2B Marketing Directions

MAY 5, 2019

Marketing communications are certainly important, but marketing also has other responsibilities that are essential for business success. For more than four decades, the term marketing mix has been used to describe the operational aspects of the marketing function. The term became popular in the 1960's after Neil H.

Marketing 74

Marketing Marketing Mix Custom Publishing CMO 74

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Marketing 100

Marketing CMO Peer-to-peer B2B 100

B2B Marketing Analytics

AUGUST 24, 2019

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!

Event Marketing 40

Event Marketing Analytics Marketing CMO 40

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

B2B 120

B2B Report Research Search Engine 120

6sense

MARCH 19, 2020

The ways and means to achieve it remain a difficult task,” said Latane Conant , CMO at 6sense. “If Both marketing and sales professionals are wasting time on accounts and leads that aren’t in-market. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight.

Account Based Marketing 62

Account Based Marketing Practices Sales Report 62

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. And while consumers want marketing experiences to be personal, don’t make it too personal. But seriously, what are you waiting for?!

Newsletter 68

Newsletter Email CMO Audience 68

Marketing Insider Group

OCTOBER 22, 2013

Marketers have been slow to respond , creating a gap between customer behaviors and the marketing mix. Content marketing and social media that seeks to meet customer needs is now more important than ever! GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach.

Advertisement 100

Advertisement Advertising Content B to B 100

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Making Content Marketing Convert.

Content Marketing 211

Content Marketing Statistics B2B Content 211

Sprout Social

MAY 13, 2021

For example, a VP at Drift, asked connections what they would do if they became a CMO tomorrow. If LinkedIn is a part of your social media marketing mix, it’s crucial that you stay on top of the latest features and updates. You could use LinkedIn polls to ask fun, hypothetical questions just to get your audience involved.

Linkedin 128

Linkedin Features Social Media Profiling 128

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. So, does this mean that we are facing the end of mass marketing as we know it? Probably, says, Juliette Rizkallah, CMO of SailPoint.

Privacy 63

Privacy Marketing Opt-out Opt-in 63

LeadsRX

AUGUST 31, 2021

In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. Steel City Media Success Story #1: M&R Power Equipment Group.

Multi-Touch 52

Multi-Touch Marketing Multi-Channel ROAS 52

Terminus

JUNE 30, 2022

If you’ve been thinking about adding Connected TV and Audio to your multi-channel marketing mix, you won’t want to miss the replay of a recent webinar with industry experts, rock star customers, partners and the Digital Media Manager team from Terminus. We follow the buyer,” says Nuvolo CMO, Ben Person.

Ads 26

Ads Multi-Channel Strategy Multi-Touch 26

Marketing Insider Group

FEBRUARY 21, 2012

She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. But imagine if you are managing the Twitter accounts for brands you love or love to hate?

Social Media 100

Social Media Media Social CMO 100

DemandBase

SEPTEMBER 17, 2018

This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1 Speaker: John Dering, Sr.

Account Based Marketing 45

Account Based Marketing DemandBase CMO B2B 45

Biznology

AUGUST 19, 2013

96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 59% of mobile websites are launched without testing or optimization (Source: Marketing Sherpa ). What’s better for your business? MOBILE WEBSITES.

Mobile 80

Mobile Websites CMO Search 80

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. An alternative approach I would strongly suggest is to conduct detailed customer media consumption research and ensure that your marketing mix models line up at least in relative priority to the media our target consumers are spending the most time with.

Social Media 100

Social Media ROI Measurement Media 100

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

CMO 52

CMO Account Based Marketing Funnel B2B 52

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

ROI 100

ROI Marketing Marketing Mix B2B 100