chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Enterprise Management 92

Enterprise Management Digital Experience Platform Organization Marketing Management 92

Martech

OCTOBER 6, 2022

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. He also has access to continuous support at Optimizely. Star Tribune’s subscription success.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Digital Experience Platform 86

Brandpoint

NOVEMBER 9, 2021

The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

DECEMBER 18, 2023

In summary, advisory and consulting services are necessary for CX transformation programs because they bring expertise, objectivity, strategic guidance, change management support, data-driven insights, and a focus on continuous improvement. Dig deeper: What is digital transformation?

eCommerce 93

eCommerce Marketing AI Best Practices Consulting 93

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 97

Digital Asset Management Enterprise Management CMS Development Work Management 97

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91