Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. This was followed by referrals (60%), networking (37%) and organic search (19%). Finding B2B Marketing Success Amid the Pandemic.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C customers are consumers, and B2B customers are companies. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Content Standard

JULY 1, 2022

We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%. The reality is, this is the prime time to leverage content as a competitive opportunity. of total business revenue.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans? Contact Us. . Let’s break it down.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

ClickZ

FEBRUARY 7, 2020

30-second summary: Right now, voice searches are used for simple queries like an address, calendar reminders, or song title. But as user needs expand and grow more complex, so must voice search features, and so must optimization. Voice search. Customer experience.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants. Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Helping your teams focus on high-value tasks and build stronger customer relationships. Each business function “spoke” (marketing, sales, service, etc.) The goal – inspire people to spend more time in the mountains year-round, while leveraging its customer data and AI to do so. Humans would vet, edit, and publish.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Thinkers360

APRIL 14, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? Why is content marketing important?

Content Marketing 100

Content Marketing Planning Paid Search Agency Enterprise Management 100

Martech Advisor

JANUARY 21, 2020

The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved.

CMO 54

CMO Planning Work Management Paid Search Agency 54

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. The more robust, enriched the data, the better the applications or media that are consuming it perform.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 126

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 126

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Take Women of Sitecore, for example.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Outgrow

AUGUST 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! How to gain traction as a B2B marketer. Marketing to marketers : putting oneself in the shoes of the client. Welcome to another episode of Outgrow’s Marketer of the Month.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly How to set up a content-driven-growth flywheel.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Marketing Insider Group

MAY 15, 2012

In this video, SAP’s CMO Jonathan Becher (@ jbecher ), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@ JonERP ). With 47 comments, it was one of the most active discussions that have taken place here at B2B Marketing Insider.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Content 100

Parse.ly

OCTOBER 7, 2021

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. In an internet-dominated world, content allows you and your company to do this. Search engine marketing (SEM).

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

SEPTEMBER 6, 2019

Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet. Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Sprout’s Custom Report Builder. Impressions.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79