Hubspot

JUNE 26, 2014

And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Google''s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. which, let''s be honest, was one of the main reasons we all set it up anyway.

Google 28

Google Clickthrough Eye-Tracking Click Rate 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. If you're still a little hazy on the concept of "dynamic content," it's the term for aspects of a website or email that change based on a website visitor’s profile data or history of interactions with a company.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

FEBRUARY 19, 2013

We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords. In other words, we didn’t have a way to connect the dots between the mass of traffic we were measuring and the real people it represented. We saw which pages our prospects were viewing, and we put calls-to-action on those pages.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 19, 2012

Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. Set up a company profile or page and give 'em the old college try. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Webbiquity

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight million businesses have Instagram profiles. Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. WordStream ). Instagram Business Blog ).

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Referral Traffic - Again, you'd want to break this out for each social network. Social media continues to rain data onto the market. 2) Improve your overall content strategy.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

NOVEMBER 19, 2012

These ads appear on the right of a user's Facebook profile and newsfeed. So if I promoted HubSpot's business page, a Sponsored Story would be generated if someone Liked our business page. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. 1) Facebook Ad. Retargeting.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. By taking control of her company’s site, she’s increased their traffic from 1,000 hits a month to 15,000/month , and sees hundreds of more leads coming in than before.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. It is the creation of useful and instructional content that is targeted towards your consumers and buyer profiles. Landing page.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Here's a guide to website traffic terms.) 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). The second page of search engines only attracts 5 percent of search traffic. Video Marketing Statistics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

DECEMBER 11, 2013

Since the same comScore report puts Yahoo search traffic at 11.1% In fact, if it''s an insightful comment, it may get you some good traffic -- it''s just not likely to increase your search rank directly. One important metric for growing your search traffic is your clickthrough rate (CTR). Bing''s Relationship With Yahoo.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. 22) Should hashtags be included in user profiles? Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag. I was dubbed "Queen Tweet.".

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. However, by using a service like bitly or HubSpot, you can shorten your link and then paste that URL into the body of your update so the shortened link will contain the tracking token. Facebook Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MAY 26, 2014

8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. Along with your website, include your blog, social profiles, and any page you want to drive traffic to. Want to learn more?

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 15) Not Linking Back to Your Website in Social Media Profiles and Updates. So the fact that you've totally overlooked adding your website's URL to your social profiles is quite silly, isn't it?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Brandpoint

JUNE 24, 2021

A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 13, 2013

Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Simply Measured: This tool brings all your social media profiles together for team collaboration. How are you measuring the success of your efforts on Instagram?

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

MARCH 19, 2015

Click your Twitter handle to view your profile. And I''m guessing you want more traffic and attention to your blog or the articles you share, right? With all the extra traffic, you’ll also gain more conversions, more sales, and more revenue. Wow -- all by improving the clickthrough rate (CTR) of your tweet? That''s right.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

JANUARY 20, 2016

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Another big inbound channel is running startup ads—known as paid traffic.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Here at HubSpot, for example, we have a team of nearly 100. It's like an annuity.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Vidyard

JULY 10, 2020

Now, the worst marketing strategy for startups is the opposite: It’s to check boxes and go about setting up profiles and posting before you know why you’re posting. Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. But there’s a cost.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65