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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. This includes opens and clicks on specific links within your email.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Shows that your email is associated with your domain. Domain-based Message Authentication, Reporting & Conformance (DMARC).

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days. Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). One-click unsubscribes allow users to opt out of an email list easily.

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Mastering CEO Outreach: 3 Strategies for Scaling Your Approach

DealSignal

1 Use the right tools AI technology Email senders LinkedIn automation Power dialer #2 Tune the infrastructure Domains Warmup of domains LinkedIn Outreach #3 Copy and Content The importance of the data In Conclusion CEO Outreach: How to scale it?

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Now, it should be hassle-free, with a one-click solution. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay.

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Optimize your Email Deliverability: Technology

Heinz Marketing

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.