Click Rate Domain Email Campaigns Phishing 
Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Content Creator(s).
Litmus
NOVEMBER 27, 2023
With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days.
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Litmus
FEBRUARY 5, 2024
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). List-Unsubscribe.
Martech
OCTOBER 30, 2023
In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.
Vision6
SEPTEMBER 13, 2023
Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you. This type of formatting is often used in unsolicited, deceptive, or phishing content. Ensure that all capitalisation and abbreviations align with your brand’s overall voice.
Litmus
JULY 15, 2022
There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com). Blocklists are intended to help identify IP addresses and domains thought to send spam emails. Shows that your email is associated with your domain.
Martech
FEBRUARY 4, 2022
Below you will find the complete Email Marketing Periodic Table, broken into the following: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance. Processing.Please wait.
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