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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days.

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Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. What factors affect email deliverability? A lot of factors can affect your email deliverability. Shows that your email is associated with your domain.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. And if you would a copy you could save or print out for your teams, click here to download the high-res version. Compliance.

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What Google’s Email Changes Really Mean for B2B

Zoominfo

Your emails need a one-click unsubscribe link. A DMARC policy (Domain-based Message Authentication Reporting and Conformance) is a snippet of code that essentially signals to recipients that you are trustworthy. Bulk senders have until June 1, 2024 to implement one-click unsubscribe in all commercial, promotional messages.

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.