Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SmartBug Media

MARCH 7, 2023

Text marketing gives you complete control of your customers’ experience from start to finish to deepen engagement. You choose: Who receives the message What content you share When you send it To give you a very clear picture of the benefits of SMS marketing, let’s dive into a handful of success stories from our own clients.

SMS 98

SMS Conversion Click Rate CTR 98

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Many marketers use curation as a way to connect with other businesses and publications in their industry.

Curation 82

Curation Click Rate Content Open Rate 82

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! To Click or Not to Click. What a six months it has been!

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

MARCH 24, 2022

Why are marketers using emojis in email? For email marketing, use of emojis can add impact with fewer characters in a subject line and appeal to audiences across demographics and titles. Open and click-through rates. An emoji in an email subject line can increase click-through rates (CTR) by 28%.

Ad Frequency 105

Ad Frequency Click Rate CTR CAN-SPAM 105

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email is among the most used content marketing tactic in B2B organizations. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Mobile Email. adults), and at over 65, the email use rate is 84.1%. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Sharpspring

SEPTEMBER 26, 2019

Marketers have received about $32 returns for every dollar spent on email marketing. These are straight-up facts; so there’s no denying email marketing should be done. Email delivery rate. Yet, there is no chance of the email being opened, let alone read, if it doesn’t reach the prospect’s inbox.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. A well-executed email marketing campaign can be effective.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Are your email marketing efforts effective? Bounce rate 9.10%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Outgrow

MARCH 11, 2020

11Email Marketing Statistics For 2020. Email marketing is a crucial part of your marketing strategy. Email marketing has evolved with newer trends and better ideas. So here are some email marketing statistics that we found that can help you - ‘Improvise. Email Marketing And Their Users. And you need to too.

Statistics 52

Statistics Email Marketing Planning Outgrow 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Think (and design) mobile first.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Meerkat Marketing

FEBRUARY 6, 2023

What is Data-Driven Marketing? Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more).

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

LeadSquared

AUGUST 14, 2017

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices. Please click on them to zoom in]. The same goes for emails.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Enhance Response Rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Hubspot

JANUARY 3, 2012

It's not that email open rate isn't important. No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR).

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

LeadSquared

DECEMBER 9, 2016

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices. Please click on them to zoom in]. The same goes for emails.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 50

ROI Email Marketing Tips CTR 50

LeadSquared

NOVEMBER 9, 2020

Wouldn’t it be wonderful if your customers eagerly wait for your emails and click open as soon as they receive them? With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

LeadSquared

MAY 16, 2019

Marketers are faced with the burden of bringing in good and high-quality leads for the business. It affects a marketer’s decision on where to invest marketing funds and what strategy he needs to adapt for the future. And, instead of putting all their eggs in the wrong basket, marketers will know where to invest and why.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 40

ROI Email Marketing Tips CTR 40

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76