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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Domain Authority. Learn more about how to use domain authority correctly.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. Low competition keywords are those that can rank with little to no link building and little to no domain authority.". Look at search volume. So, yes, Google Ads works.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Increased engagement and conversion rates. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent. So it pays off to try to get a leg up on your competitors.)

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Note which domains are present in the various SERP features.

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Mapping the Overlap of SERP Feature Suggestions

Moz

Bringing it back to SEO-specifics, Cindy explains that both domains (traditionally associated with indexing) and the brands that operate them can be considered entities. In the end, after combing through 40,977 SERPs, we made roughly forty-million word bag comparisons. Take the above snippet for example. percent overlap.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Organic clicks. Conversion rate. What's included in the report: Comparison of organic search performance (YOY). Top organic search keywords and their comparison (YOY). Top landing pages for organic search and their comparison (YOY). Backlink profile such as an increase in referring domains. Impressions.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. How to Use This Tool Log in to the tool and enter any domain or keyword to get data. Updated December 2023.