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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

” It’s no longer particularly difficult for enterprises to collect data or store it. The Services. The Market. Services aren’t really focused on specific industries, as finance professionals often have a lot of the same pain. Check it out at Shindig.com.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. This UI is a common staple in modern software today. With software like LCDPs, non-programmers create enterprise-grade apps. You would recognize it as a drag-and-drop interface.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Each week, host John Barrows—leading B2B sales trainer and founder of JBarrows Consulting, gives listeners actionable tops to close more business. Listen here.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.