Trending Sources

2016 Cross Channel Marketing Trends

It's All About Revenue

This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. 6 Tips For Effective Cross-Channel Marketing.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

3 Ways To Adopt A Multi-Channel Marketing Strategy

Radius

Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. Check out this article by the Pedowitz Group to learn the difference between multi-channel marketing and omnichannel. Bring all channels together.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. The post 10 Marketing trends to watch for 2017 appeared first on Biznology.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. There are already plenty of viable ABM channels.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

It's All About Revenue

Being a cross-channel marketing mogul is a lot like being an air-traffic controller. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Cross Channel Marketing

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. There are a lot of digital marketing channels.

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Change The Channel: Why Your Videos Need a New Home

Vidyard

It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content. YouTube is still a very important channel for getting eyes on your video content, but it’s best used as a way to drive people back to your website.

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. There are already plenty of viable ABM channels.

Five Content Marketing Trends to Watch in 2017

Junta 42

HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 1: Buying influencers. Trend 2: Content marketing as defensive mechanism. The campaign trended on Twitter and was picked up by all the major news outlets. Trend 4: Email renaissance.

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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The Biggest Content Marketing Trends in 2017

Junta 42

But there is a better way, especially when it comes to promoting your content assets on this powerhouse of a channel. Again, the trend (rightfully so) seems to be moving from less content to more promotion.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. What’s emboldening this trend?

B2B Marketing Trends for 2016

To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. There are already plenty of viable ABM channels.

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. Two major trends in 2014 are pointing to one major challenge for B2B CMOs in 2015.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic.

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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to?

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Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Customer Service in 2016: More Channels + More Data = Greater Insight

CMO Essentials

On the other hand, it’s time to predict and prepare for the key trends that will influence your customer service activities in the coming year. Video as a Customer Service and Support Channel. Well, this trend is now coming to affect interactions between customers and companies. Having adjusted to video as a communication channel, consumers are increasingly seeking ways they can receive support through video. Live Chat Becomes Part of Omni-Channel Programs.

Marketing Automation Trends Report 2017

distribion

This year’s Marketing Automation Trends Report has arrived. Download the report to learn how the marketing landscape is changing and monitor forecasting trends that will affect your business. The post Marketing Automation Trends Report 2017 appeared first on The Beacon.

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Cross Channel Marketing and the Future of Search

It's All About Revenue

This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search. Consumer behavior and advancements by brands continue to challenge this trend. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. Three Key Trends In Cross-Channel Marketing.

The 6 Most Important Social Media Trends of 2017

Contently

Here are six social media trends that marketers should know about. ” The move, which is a reflection of the increasing importance of customer experience, demonstrates how marketers are viewing social media as more than just content distribution channels.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. For this post we focus on the marketing channels that have the greatest impact on revenue.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.

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Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. It's being heavily promoted on that old video channel – your television. Use digital channels to drive people to the experience. Education marketing trends

Digital marketing directions: key trends driving digital in 2017

Biznology

He also shows how to put those to work for your business and focuses on: The emerging and core trends common across digital channels–including search, social, and content marketing–that you need to know next year.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. Does it support advanced and cross-channel targeting?

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Omni-Channel and the Future of Customer Experience

CMO Essentials

An Omni-channel Engagement Center. Paul Segre, the CEO of Genesys, opened the event by highlighting the company’s positioning as a platform powering omni-channel customer interactions (see this related blog post on the definition of “omni-channel”). He noted the continuing impact of customer empowerment on businesses and made the case that companies must make omni-channel a part of their DNA in order to survive and thrive. Observations from G-Force 2015.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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Tips & Trends for B2B Social Media Marketing Success

Sazbean

English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. Lee Odden has some great tips and trends for B2B in this presentation.

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5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions

Sales Prospecting Perspectives

We asked 5 B2B sales thought leaders to take a step back and analyze last year in terms of sales trends and this year in terms of sales predictions. The biggest trend we are seeing is the rise of target account marketing/selling. It’s January 6. Do you know what that means?

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Six hot trends in social influence marketing

grow - Practical Marketing Solutions

As I describe in my book Return On Influence , these social scoring systems are still in the silent movie stages but the trend is significant and rapidly moving ahead. Where is the social scoring trend heading? 3) Developing the channel.

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3 Ways to Leverage Data to Improve Cross Channel Marketing

It's All About Revenue

Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve offers. Organize customer information by channel.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content.

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

It's All About Revenue

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. We collected seven trends in data driven marketing that intends to put the client in the center of strategy.

Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle

CMO Essentials

In this final article, we’ll show you how to tackle synchronizing content and channels. This why you must understand what touches and channels your customers prefer along each point in their buying journey. For each box in the matrix identify the touch point and channel.

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends.

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