The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

2016 Cross Channel Marketing Trends

Modern Marketing

This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. 6 Tips For Effective Cross-Channel Marketing.

Trending Sources

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

Change The Channel: Why Your Videos Need a New Home


It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content. YouTube is still a very important channel for getting eyes on your video content, but it’s best used as a way to drive people back to your website.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. From Alexa to Siri, the virtual assistant is invading homes and turning devices themselves into content channels. Content Marketing Differentiation Tech Trends

Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. There are a lot of digital marketing channels.

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Cross-Channel Marketing and How to Not Lose Sight of the Customer

Modern Marketing

The best cross-channel marketers have data in their DNA. Evaluating the current “customer data platform” trend. More channels offer more opportunities for interaction, but they also offer more opportunities to fail at delivering a good customer experience.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. What’s emboldening this trend?

3 Ways To Adopt A Multi-Channel Marketing Strategy


Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. Check out this article by the Pedowitz Group to learn the difference between multi-channel marketing and omnichannel. Bring all channels together.

Marketing Automation Trends Report 2017


This year’s Marketing Automation Trends Report has arrived. Download the report to learn how the marketing landscape is changing and monitor forecasting trends that will affect your business. The post Marketing Automation Trends Report 2017 appeared first on The Beacon.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic.

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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

Marketing Insider Group

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to?

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Emerging marketing trends for 2016


We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

2017 Marketing Trends to Watch


Here are two trends that we are looking forward to in 2017: 1. The post 2017 Marketing Trends to Watch appeared first on The Beacon. Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year.

The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends


Mobile search is fast on the rise – it’s now how 70% of buyers go about contacting businesses – but it’s often overlooked as a channel for engagement and conversion. Digital Marketing: the 7 Essential Channels. Marketing Life content marketing marketing trends SEO social trends

Cross Channel Marketing and the Future of Search

Modern Marketing

This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search. Consumer behavior and advancements by brands continue to challenge this trend. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. Three Key Trends In Cross-Channel Marketing.

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we need to. That’s where the trend towards Marketing Automation comes in as these systems can personalise the message and channel mix on a mass scale.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels


The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. For this post we focus on the marketing channels that have the greatest impact on revenue.

2015 Marketing Budget Trends by Channel

B2B Marketing Directions

This post deals with marketing budget and spending trends in 2015. The StrongView survey also asked participants about their spending plans for ten specific marketing channels or techniques.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

Email Marketing Trends and Stats


Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.

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4 Education Marketing Trends to Keep an Eye on in 2017


Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. It's being heavily promoted on that old video channel – your television. Use digital channels to drive people to the experience. Education marketing trends

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

As new marketing trends emerge, savvy leaders are on the hunt for new ways to reach their audience, increase engagement, and drive growth for the entire company. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Interesting content marketing trends to watch for in 2017


If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Particularly on social channels.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. Does it support advanced and cross-channel targeting?

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content.

Top 5 Inbound Marketing Trends of 2017


Marketers chase trends like surfers chase waves. So how do you know which trends are going to be huge – and which ones will just be washouts? Instead of wasting time and energy on minor trends, they go all in for the big ones.

Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O


3D Products Channel Partners Geek Talk Hardware Trends News Sales Tools Trade Show Trends 3D Augmented Reality AR augmented reality B2B engagement B2B marketing Google I/O innovative marketing technologies Kaon AR Kaon Interactive Kaon VR Kaon's Solutions marketing platform virtual reality VR

Key Trends in LinkedIn Publishing


You can see a recap of our findings in this slideshare: The post Key Trends in LinkedIn Publishing appeared first on BuzzSumo. B2B content channelsAs you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at, and an additional 136,000 articles published on other sites.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


The latest progress on this front was detailed in our “ Customer Network Effects Report ,” which highlighted how our network of one billion B2B interactions has validated data in the Radius Business Graph to increase accuracy to 95% and expand audience reach across digital channels by 19x.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


The latest progress on this front was detailed in our “ Customer Network Effects Report ,” which highlighted how our network of one billion B2B interactions has validated data in the Radius Business Graph to increase accuracy to 95% and expand audience reach across digital channels by 19x.

The 6 Most Important Social Media Trends of 2017


Here are six social media trends that marketers should know about. ” The move, which is a reflection of the increasing importance of customer experience, demonstrates how marketers are viewing social media as more than just content distribution channels.

The best sales channel you’re probably not using


I’ve been in technology for nearly 30 years and I’ve watched many tech businesses attempt to grow their businesses “through the channel”. The expected payoff is incremental revenue you would not have received through your direct or ecommerce channels.

Digital marketing directions: key trends driving digital in 2017


He also shows how to put those to work for your business and focuses on: The emerging and core trends common across digital channels–including search, social, and content marketing–that you need to know next year.

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3 Ways to Leverage Data to Improve Cross Channel Marketing

Modern Marketing

Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve offers. Organize customer information by channel.

The Biggest Trend in Content Marketing Right Now


That shift in emphasis to paid distribution may be the biggest trend in content marketing right now—and it’s certainly the most important. Content marketing has been one of the hottest trends this decade, one that many marketers have salivated over. Vanity Fair.

45 Phenomenal Email and Mobile Marketing Stats


Digital marketers rank email as their most effective marketing tactic, and say it has the highest ROI of any digital channel. Digital marketers rank email as their top marketing tactic, with 54% saying it’s their most effective channel and just 11% calling it the most difficult.

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Data Driven Marketing: 7 Trends To Change Your Customer Relationship

Modern Marketing

The paradigm disruption caused by Airbnb, Uber and other brands proves that disintermediation is a huge trend. We collected seven trends in data driven marketing that intends to put the client in the center of strategy.