Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

OutboundView

JANUARY 19, 2024

Underutilized Phone Outreach : Despite the availability of direct phone lines for cold calling, many inside sales teams aren’t capitalizing on this method. Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. they were spending $70K/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Confessions of a B2B Marketer

JANUARY 24, 2024

Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Case Study 52

Case Study Case Studies Account Based Marketing ABM 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Eliminated manual research & wasted outreach. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results! Read the case study. 25% faster sales cycles.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Zoominfo

MAY 22, 2024

Derion McGriff used to spend hours on the drudgery of email outreach. The AI-powered platform’s ability to proactively surface key accounts and craft compelling, personalized emails has cut his typical outreach motion from two hours to just 20 minutes, saving him about five hours every week.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Save time by eliminating manual research, wasted sales outreach. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study!

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Moz

JUNE 29, 2020

A case study. Yes, campaigns still drive the majority of links, but our strategy now includes some key changes: All campaigns (with the odd exception) are evergreen in nature, can always be outreached, and have the ability to attract links on their own. and “Is there a link building opportunity in this activity?”.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. In an effort to promote their store organically, Unclaimed Baggage utilizes outreach marketing tactics in a stellar way. Unclaimed Baggage has a lot to offer.

Outreach 158

Outreach Blogger Brand Identity Branding 158

Moz

JUNE 29, 2020

A case study. Yes, campaigns still drive the majority of links, but our strategy now includes some key changes: All campaigns (with the odd exception) are evergreen in nature, can always be outreached, and have the ability to attract links on their own. and “Is there a link building opportunity in this activity?”.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Heinz Marketing

APRIL 24, 2019

I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach. and new lead disposition sequences.

Outreach 87

Outreach Practices Best Practices Cold Calling 87

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Zoominfo

MAY 22, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo Rather than simply enabling sellers and marketers to pull data from our platform, ZoomInfo Copilot pushes insights and actions to your team’s fingertips, teeing up the right outreach for the most qualified leads at precisely the right moment.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Outreach

JULY 17, 2018

At Outreach, we believe that salespeople are the lifeblood of any business. So what does this partnership mean for Outreach customers? One of Outreach’s primary goals is to facilitate the creation of streamlined workflows for our users to increase sales efficiency and effectiveness. Here’s how it works: 1. Recommended Content.

Outreach 65

Outreach Template Work Management Case Study 65

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Key Takeaways.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads. Reference Your Competitors.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Outreach

SEPTEMBER 18, 2019

With Outreach Galaxy’s new integration with Sigstr, sales teams can maximize each and every email signature by selecting the content for each based on the prospect’s: Persona Location. Think about it: every member across your customer-facing teams--SDRs, AEs, customer success--uses some form of an email signature.

Outreach 40

Outreach Case Study Case Studies Segmentation 40

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation? 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Outreach

DECEMBER 19, 2017

The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. We are one with our customers at Outreach. We’re excited to announce some big news surrounding our customer community! Expert Insights.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Zoominfo

MARCH 31, 2024

Key Steps Ghostwrite an executive email : The sales team can tee C-level officers up for success by drafting key outreach messaging for them — an open-ended ask for help with the account becomes one more to-do on their already busy calendar, but a compelling outreach draft makes approval and sending easy. Schuck says.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We never did large-scale outreach to build links. I would not be writing this case study today without him! 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SalesIntel

JUNE 5, 2024

As a sales professional, reaching CFOs with well-crafted, personalized outreach is crucial to achieving buy-in from these key decision-makers within an organization. Importance of Personalized Outreach to CFOs Given the influential role of CFOs, their email inboxes are often flooded with hundreds of emails per day.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Chris Abraham goes through a real case study for Mizuno Running. Photo credit: zoxcleb. Did you build it and no one came? You must get out there, identify influencers, and engage with them. The best way to engage.

Blogger 80

Blogger Outreach PR Public Relations 80

Outreach

MARCH 13, 2018

Since our target customers are in such a clearly defined niche, we employ an account-based marketing strategy that involves using Outreach in our sales workflows. But we’ve also had success using Outreach after the deal is closed to distribute NPS surveys and, coupled with Advocately, encourage customer reviews and case studies. .

Outreach 55

Outreach Work Management Marketing Management Case Study 55

ClearVoice

JUNE 11, 2024

Marketing Funnels May include: Content marketing Social media engagement Email marketing Paid advertising SEO Webinars and workshops Customer testimonials Case studies Sales Funnel May include: Lead scoring Personalized outreach Product demonstrations Proposal and negotiation Segmentation Closing techniques Sales presentations Customer loyalty programs (..)

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Outreach

JULY 18, 2018

Outreach Helped Me Sell Like a Neighbor—From 1,000 Miles Away What’s your territory? At my last job—that is, before I became such an Outreach fan that I joined the company—mine spread from Texas to Florida. In 2016, we started using Outreach, and it transformed the way I worked as a salesperson, and completely for the better.

Outreach 61

Outreach Trade Show Template Case Study 61

Only B2B

FEBRUARY 28, 2024

Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. This allows you to prioritize your outreach efforts, ensuring the most prepared leads receive immediate attention and nurturing. This involves: Tailored Email Outreach: Go beyond generic templates.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . For example, in addition to sending more emails, they could have done outreach via LinkedIn, partners’ contacts, phone calls by sales representatives, and posts on LinkedIn.

Marketing & Strategy 221

Marketing & Strategy Best Practices Advertising Agencies Click Rate 221

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Custom email templates for sales outreach and contact nurturing. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Heinz Marketing

APRIL 26, 2023

Focus hyper-personalized efforts providing 1:1 outreach to accounts that show a high level of intent and engagement. This will help you tailor your messaging to each segment and increase the effectiveness of your outreach. Personalize your outreach: Use personalization to tailor your outreach to each segment of your target accounts.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. ABM For Targeted Outreach. Create Case Studies To Demonstrate Value.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Belkins

NOVEMBER 18, 2019

Following up with your prospects is a natural part of outreach. The means of obtaining that data can be integrated into your mailbox, making email monitoring a basic component in your outreach strategy. So, let’s explore how to plan your outreach with the help of email monitoring. How to use email tracking for your sales?

Outreach 40

Outreach Campaigns Ad Building B2B 40

NetLine

APRIL 23, 2024

This sort of segementation enables you to prioritize outreach to high-intent prospects, saving time and effort. This way, Sales can approach those key individuals who are making the decisions and tailor their messaging and outreach for each decision-maker based on their position and the channels they show a preference in using.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98