Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Optimize your profile.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. This method is one of the most important strategies for LinkedIn marketing.

Social Media 157

Social Media SEO Cost Per Click Media 157

The Point

JULY 27, 2021

Is the account in my Ideal Customer Profile (ICP) or is it just on my “wish list”? Going after high-profile accounts can too easily be an exercise in vanity (the logos you want to see on your Website) or wild ambition. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 94

Linkedin Paid Search Agency Ads Cost Per Thousand 94

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Prospectr

DECEMBER 10, 2018

Once this is established, take the step to create a customer profile that reflects the decision makers you’re trying to reach. Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages. Be sure to customize your marketing content and greet them by name.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Online Marketing Institute

AUGUST 17, 2018

-Content Marketing for Social Media -Customer Journey Mapping -Emerging Media -Social Media: Consumer Insights -Creating an Influential LinkedIn Profile -Getting Started with Email Marketing -Intro to Marketing Analytics Pricing Business Solutions About Blog Sign In Enroll 6 Influencer Marketing Case Studies With Phenomenal Success Brand and Consumer (..)

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 141

B2B Marketing B2B Planning Brand Identity 141

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? Case studies, reviews and testimonials are an extremely effective trust-building tool. Do your research and provide case studies of companies within the same industry or space as your prospect.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). Most prominent social media platforms will appear in branded search results, even if a B2B organization has a limited (or worse incomplete) profile. Customer Case Studies and Testimonials. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Oktopost

MARCH 4, 2024

Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP). Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Navigate the Channel

NOVEMBER 9, 2017

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides. No visits yet.

Linkedin 62

Linkedin CPC Cost Per Click Paid Search Agency 62

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Profile (biographies and interviews with key individuals from the Nutanix global team). Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 21, 2021

According to LinkedIn Business, only 3 percent of employees share company content, but they are responsible for driving 30 percent of total engagement. Other opportunities exist if that customer participated in case studies or testimonials. Employee advocate postings are essential but so is their profile.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

SalesGrape

SEPTEMBER 17, 2023

Here are the steps you need to follow: Step 1: Identify and Prioritize Target Accounts The first step in ABM is identifying the accounts that align with your ideal customer profile. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Grading complements scoring by assessing leads against an Ideal Customer Profile (ICP), further refining the focus on high-quality prospects.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Insider Group

OCTOBER 23, 2019

Ensure client satisfaction and ROI by working with ideal profiles. Improve your reputation through case studies and testimonials. Define your ideal client profile and make a list of the companies that fit your criteria. LinkedIn InMail. Increase company morale by setting and achieving specific goals.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Zoominfo

JANUARY 5, 2021

Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. Additionally, if your marketing and sales teams use LinkedIn for prospecting, ReachOut pulls up the contact information you can’t see on LinkedIn profiles. See the case study. But they often return empty-handed.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Terminus

JANUARY 29, 2020

Company Profile: SMB. Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. . Industry: Data Security. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52