Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. million retweets including high-profile celebrities such as Taylor Swift. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. Map Your Suggestions Map your product recommendations to the outcomes, showcasing the products best suited for that skin profile.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Martech

JANUARY 26, 2024

This is where an ideal customer profile (ICP) comes in. Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Enterprise Management Work Management 126

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing AI Profiling Personalization 122

Lake One

OCTOBER 11, 2023

With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Optinmonster

JUNE 10, 2021

70% of men and women believe they’ve seen false information in online profiles or they’ve met a date that didn’t match their profile. It’s no wonder that thousands turn to DateID to run a private search, so they can spot dangerous catfishers, scammers, or deceitful profiles.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

SalesGrape

SEPTEMBER 14, 2023

To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs). The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert.

Ideal Customer Profiles 338

Ideal Customer Profiles Practices Case Study Case Studies 338

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Generally, you can encourage your customers to promote your brand by mentioning your products on their social media profiles. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? What is an Ideal Customer Profile? By creating a general profile of an organization’s best accounts sales and marketing teams can develop measurable strategies that convert these top buyers.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia Customer Profile Dashboard. The post Case study: Why T-Mobile chooses Medallia for top-notch CX appeared first on ClickZ. “It’s not like you purchase the platform and you’re on your own.

Case Study 74

Case Study Case Studies Studies SMS 74

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 141

Case Studies Case Study Social Media Studies 141

KoMarketing Associates

OCTOBER 19, 2017

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 287

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 287

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

FMG Suite

MAY 26, 2021

Includes keyword analysis, content and social audit, competitor profile analysis, onsite optimization, content strategy recommendations and more. The post CASE STUDY: How Antoine Williams & Associates Boosted Traffic with SEO Foundations and Copywriting appeared first on FMG Suite. FMG SUITE SOLUTION. SEO Foundations.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Moz

JUNE 29, 2020

A case study. We are raising the profile of key spokespeople within the business by connecting them with writers and journalists who can contact them directly for quotes and comments in the future. and “Is there a link building opportunity in this activity?”.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

The Point

JULY 27, 2021

Is the account in my Ideal Customer Profile (ICP) or is it just on my “wish list”? Going after high-profile accounts can too easily be an exercise in vanity (the logos you want to see on your Website) or wild ambition. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

B2B Marketing Traction

OCTOBER 16, 2015

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Savanta

JUNE 20, 2011

The four steps: Narrow, segment, profile, apply. At this point, firmographic variables like company size and industry sector become relevant again as each segment can then be profiled on this basis to help targeting. B2B segmentation in practice: A case study. Put another way, there is no such thing as the SME segment.

Case Study 120

Case Study Case Studies Segmentation SME 120

FMG Suite

MAY 23, 2024

Add a “Schedule Meeting” Button to Your LinkedIn Profile Like your website, your social media profile is optimized to act as a first introduction to your brand, which has the potential to generate leads. So, why not remove additional roadblocks and add a schedule button right to your LinkedIn profile?

Tips 52

Tips Ideal Customer Profiles Lead Scoring Lead Ranking 52

Moz

JUNE 29, 2020

A case study. We are raising the profile of key spokespeople within the business by connecting them with writers and journalists who can contact them directly for quotes and comments in the future. and “Is there a link building opportunity in this activity?”.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Online Marketing Institute

AUGUST 17, 2018

-Content Marketing for Social Media -Customer Journey Mapping -Emerging Media -Social Media: Consumer Insights -Creating an Influential LinkedIn Profile -Getting Started with Email Marketing -Intro to Marketing Analytics Pricing Business Solutions About Blog Sign In Enroll 6 Influencer Marketing Case Studies With Phenomenal Success Brand and Consumer (..)

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ClickZ

OCTOBER 23, 2019

Thus, the Genies avatars make these high-profile celebrities much more accessible than they otherwise would be. The post Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween appeared first on ClickZ. Celebrities can accept or decline brand partnerships based on their own comfort level.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

Marketing Insider Group

JANUARY 13, 2021

In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. However, keep in mind that your GMB profile isn’t under your direct control. Again, you don’t control these platforms, only your profiles.

Marketing Management 327

Marketing Management Content Marketing Planning Content 327

Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” Our intention is that you continue to take a look at Act-On and the other content we have that supports your business.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 158

Social Media SEO Cost Per Click Media 158

Martech

JUNE 3, 2024

These sections include industry-specific case studies and language but lack the depth of vertical marketers. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Verticals 73

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 73

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Inbox Insight

MAY 24, 2024

B2B targeting and segmentation One of the most important factors in lead generation success is properly defining and targeting your ideal customer profile (ICP). Key questions to ask: What profiling methods do you use to understand our target customer segments? This allows them to go after net new leads that closely match your ICP.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52