Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. What We Can Decipher From the Top Trending Topics. By selecting the U.S. But I’m most curious about the things that are directly related to the world of law.

Work Management 218

Work Management Content Marketing Management Paper 218

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Bonus trend for 2023: Peace, joy and love. Learning and education.

Trends 110

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 110

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Industry-specific expertise: A content agency will likely have deep insights into your industry.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. A detailed whitepaper about industry trends and pain points demonstrates that your business has earned the customer’s attention. Content will be passed over if it isn’t useful or trusted.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Content Marketing 120

Content Marketing Case Studies Case Study Paper 120

BOP Design

MARCH 22, 2021

These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc. Read more: Email design trends for 2021. Yes, “Delete Facebook” was a big trend recently. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals.

Demand 52

Demand B2B Webinar Metrics Intent 52

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

BOP Design

NOVEMBER 23, 2022

Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. If a prospect arrives on your website and it looks so “2000 and late,” they’ll assume your company is either out of business or isn’t keeping up with the latest trends.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. First, update it to include current trends. Next, jot down what that investment has produced, such as: Sales. Newsletter subscriptions.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Ambal's Amusings

SEPTEMBER 10, 2009

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Why are some case studies more effective than others? Get insights and recommended resources from Case Study Experts. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

DECEMBER 3, 2020

What We Can Decipher From the Top Trending Topics. As we shared in 7 Trends B2B Marketers Should Keep Their Eye On , we noted the global interest there was in Human Resources , specifically at the Executive level. Regarding the consumption trends specifically, Gingiss made it clear how many of the Trending Topics were connected.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

SmartBug Media

MAY 8, 2023

In fact, about 25 percent of marketers are leveraging influencer marketing , and it offers the second-highest ROI of any trend. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Porch Group Media

JANUARY 23, 2020

The 2020 Success Kit for Omnichannel Marketing gives you access to some of our most informative resources on omnichannel marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Case Studies 52

Case Studies Case Study Webinar Metrics Paper 52

Porch Group Media

JANUARY 30, 2020

The 2020 Success Kit to Skyrocket Your Customer Experiences gives you access to some of our most informative resources on customer experience marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Case Studies 52

Case Studies Case Study Webinar Metrics Paper 52

Porch Group Media

MARCH 31, 2020

The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. WHAT YOU WILL LEARN: Must-know marketing trends and statistics including best-in class tactics on how to target and convert in-market shoppers.

Purchase Intent 52

Purchase Intent Purchase Intent Case Studies 52

The Point

JULY 1, 2019

If this finding is true, and genuinely indicative of a larger trend, it could have major ramifications for the way in which B2B demand marketers manage leads. Indeed, one of the primary use cases for chatbots is increasing the rate at which Web visitors and other prospects engage with sales. Gated & Secondary Offers.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Stevens & Tate

FEBRUARY 9, 2023

Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services. You’ll also want detailed product or service videos that include video demonstrations if possible.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Webbiquity

MARCH 31, 2022

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. It allows you to examine your brand reputation and customer sentiment, so you can better predict future trends along with potential threats or opportunities. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. Thus, segmentation based on behavioral data is one of the most important post-pandemic marketing trends for B2B marketers. Wrapping Things Up.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

Porch Group Media

FEBRUARY 13, 2020

The 2020 Success Kit for Email Marketing gives you access to some of our most informative resources on email marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, case studies and more – all with one download. WHAT YOU WILL LEARN.

Email Marketing 52

Email Marketing Case Studies Case Study Webinar Metrics 52

The Point

APRIL 4, 2024

That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. They begin researching and seeking information to understand the problem better.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62