Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. NetLine's data shows that the total demand for B2B content has grown by 77% since the 2019 edition of the research. compared to 2022 levels. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Maybe you’ve even deployed a few strategies before, but when they didn’t deliver immediate results, you tossed them. My view is to always mainly focus on the stuff that works.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Invite relevant panelists, guests and attendees.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 353

Social Media Work Management Webinar Metrics Social Marketing 353

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. Prior to the interview, research the podcast, host, and typical audience. What do you hope to achieve from this opportunity?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Chorus research shows that team selling. Here at Chorus, we parsed a lot of data in 2020.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Binary Demand

MAY 27, 2024

This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion. In this article Introduction B2B Lead nurturing definition Lead nurturing examples lead nurturing case-studies Conclusion [ps2id id=’definition’ target=”/]What is B2B Lead Nurturing?

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

SalesGrape

MAY 30, 2024

Outbound calling emerges as a crucial strategy in this endeavour, enabling businesses to connect directly with decision-makers and stakeholders. Understanding the NHS Procurement Landscape: Before delving into outbound calling strategies , it’s essential to comprehend the NHS procurement landscape.

Ad Building 71

Ad Building Work Management Case Studies Case Study 71

B2B Digital Marketer

MAY 23, 2024

Strategies for scalable go-to-market processes. The role of continuous innovation in market strategies. 11:47 – 15:52) Role of senior marketing leaders in ensuring scalable processes and the importance of lead scoring and effective marketing strategies. (15:53 Techniques to enhance the customer journey and retention.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

MARCH 17, 2023

You research for weeks, weed through data, scour case studies, and find all the best statistics to create a massive guide. You just know your audience is going to love this. The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Convert

DECEMBER 8, 2020

Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Card Sorting.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98