Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Marketing Insider Group

FEBRUARY 3, 2021

In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Content Agencies Bring Quality to the Table.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

KoMarketing Associates

JANUARY 29, 2019

In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent). That being said, previous research suggests that marketers are investing more in content to achieve this goal.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

ViewPoint

JULY 26, 2018

Of course, one of the main reasons for doing the podcast is that the company wants to establish a thought-leadership position for the CMO and the company. Instead, podcasting can create a position of thought-leadership in months. Testimonials are important today as each is thought of as a product/service review.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies. Thought Leadership. Sales Enablement Content.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. Within the Buyer Research Stream, interest in Intrusion Detection Systems content increased, as did information about Payables and Receivables and Integration. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be.

Work Management 210

Work Management Content Marketing Management Paper 210

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Image credit: Unsplash.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies . Thought Leadership. Sales Enablement Content.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

SmartBug Media

MAY 8, 2023

You’ll want to publish a mix of blog articles such as content roundups, problem-solving content, and thought leadership. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms. Thought leadership videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

markempa

DECEMBER 22, 2014

The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. How do you get on the radar of thought leaders and industry experts? In this post I’m going to explain how it applies to lead generation. Essential Guide to PR 2.0:

Lead Generation 120

Lead Generation Effectiveness Generation Leads 120

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. Those who study economic crises have always said it: In a market downturn, the strongest companies tend to make significant strategic gains. That means blog posts, articles, white papers , and the like. Some, however, fight smarter than others.

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. Copy: Tailor your messaging to resonate with each group.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Convert

OCTOBER 18, 2022

Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). And it actually works with just about any educational and thought leadership newsletter you’re subscribed to. Create a second brain.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Brightedge

APRIL 12, 2021

Research indicates that growth in your share of voice can drive growth in market share. Through thought leadership. Use keyword research to identify topics that seem to be the most popular and important for those in your target audience to build awareness. Cultivate brand awareness through thought leadership.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

Webbiquity

AUGUST 22, 2017

It’s not about being the coolest company in your industry, it’s about thought leadership. B2B prospects do a significant amount of research before they decide upon a solution. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Convince & Convert

MARCH 25, 2014

To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Done right, they are very effective at raising your brand awareness and thought leadership while. Read the whole entry. »

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies. Thought Leadership. Sales Enablement Content.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? Thought leadership can provide the credibility and visibility for your offering. Thought leaders shape the attitudes and behaviors of their followers. Let’s start by getting clear about several key terms.

B2B Thought Leadership 133

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 133

nDash

SEPTEMBER 21, 2021

Contact her for blogs, thought leadership pieces, case studies, and white papers. Hire her for any website content from blog posts to research articles. Before pivoting to writing, she worked as a enterprise account manager for a major education technology company in Edinburgh. Elizabeth Wallace.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

PureB2B

APRIL 22, 2022

Many of them, for instance, are actively researching solutions online and are already 57% of the way to a buying decision before they engage with your sales teams. Does that mean companies simply need to provide the best material to aid in that research to stand out from the pack and get the sale? Not exactly.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Whether it’s through a list purchase, white paper download or interaction at an event, the lead nurturing process begins by making initial contact with someone. Acquisition.

Sales Management 98

Sales Management Lead Nurturing Lead Scoring Lead Ranking 98

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 This is particularly powerful for B2B brands that craft thought leadership content. Here’s how.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. One such way marketers are trying to accomplish this is through thought leadership content. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

SmartBug Media

SEPTEMBER 24, 2021

However, because users produce an average of around 70 million new posts each month, you just need to keep a few thoughts top of mind: Create content with purpose: Have a keyword and audience in mind. Build up thought leadership, readers’ perception about your brand , and your own site authority.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Circle Studio

AUGUST 23, 2018

Some firms have an aversion to the term, so if that is the case then don’t use it. Whether you call it a blog, article, insight or viewpoint, the point is to create long-form thought leadership content that is educational and speaks to the interests of your target audience. Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. Those who study economic crises have always said it: In a market downturn, the strongest companies tend to make significant strategic gains. That means blog posts, articles, white papers , and the like. Some, however, fight smarter than others.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 52

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Thought leadership content , meanwhile, lets you cement your reputation as a go-to industry expert.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Contently

APRIL 23, 2020

Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

BOP Design

AUGUST 19, 2019

Create Thought Leadership Content with Partners. These sponsored updates and ads enable you to pay to promote your company’s thought leadership content, webinars, customer success stories, and white papers or guides to potential prospects that may not be familiar with your company or the products or services you provide.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. Not only will case studies help you get clients, but they’re a fundamental tool of most sales and marketing teams.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83