Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Tap the Power of Peer Engagement to Grow. Peer Engagement.

Peer-to-peer 256

Peer-to-peer Paid Search Agency Work Management Guidelines 256

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Guest post by Chris Tweten.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. They can structure their conversations and follow-up based on this intel. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

DECEMBER 20, 2022

Content marketing ties into each area of lead generation because it not only provides your team with a landing page of resources to reference in emails and conversations with potential customers, but also offers a way for your audience to find you organically. The whole point of lead generation is to generate leads that close!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

APRIL 19, 2023

Sales teams are also leveraging AI-driven tools, like conversation intelligence , in new ways to optimize the coaching process and improve performance. In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. Coaching salespeople is not a new idea. What is Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Retargeting is usually a good example of a conversion channel.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Smashmouth Marketing

OCTOBER 1, 2021

If you can’t get those two departments in order, your conversion rate will suffer. Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. Back to Connecting. They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- out of 5-star attendee rating. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. This often represents a huge loss in potential conversions. In fact, heat maps studies suggest that some CTAs are better off when they’re placed a short scroll down from the top of the page. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer conversations.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Optinmonster

JULY 20, 2021

Case studies. Peer reviews. Popups have been proven to increase conversions. Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. More specifically, we’ll cover examples including: Quotes. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. “We Mecs’ team began working with conversational analytics platform Netbase Quid in 2018.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

PathFactory

MAY 24, 2024

I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers. There are many types of AI capabilities that we can and should be using in our ecosystems that we aren’t today across many use cases. I said this last year too.

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Refresh, Renew, Remix. Celebrate Killer Content.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

ClickZ

JULY 7, 2022

Their audience was gathering on TikTok, and Penguin Teen wanted to be a part of that conversation. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. For example, you might upload your target account list and create a unique conversation with them versus all other visitors. In our recent 2022 study of Marketo users, 49.2%

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership. What are you trying to accomplish?

Allocation 90

Allocation Peer-to-peer Marketing Budget Work Management 90

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. Purchase the 2021 High Growth Study: Accounting & Financial Services Edition. About the Study. However, that is the case no more. Key Findings.

Marketing Budget 104

Marketing Budget Work Management Marketing Automation Services Marketing Management 104

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Here are just seven challenges B2B marketers face that might explain why they might appear to struggle more than their B2C peers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Vision Edge Marketing

MAY 18, 2021

Logic is the systematic study of valid rules of inference. In fact, according to a Deloitte 2019 study, these organizations are twice as likely to exceed business goals compared to peers.). Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization.

Peer-to-peer 143

Peer-to-peer Analysis Case Studies Validation 143

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

The Point

NOVEMBER 27, 2018

They discovered that while ads garnered a nearly 4% conversion rate, which is pretty high, advocacy garnered an almost 52% conversion rate, which is 12.5 Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203