Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 273

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 273

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Why Case Studies?

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 220

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 220

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. Outgrow is a SaaS tool that lets you create interactive content.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 190

SME Work Management Tips Content 190

ClearVoice

MAY 10, 2024

Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. Let’s explore how a unified content strategy can transform your business in each department. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. These are people who specialize in creating content that resonates with B2B businesses and professionals. Image Source: Inc.

Enterprise Management 218

Enterprise Management B2B B2B Thought Leadership SMB 218

Convert

NOVEMBER 2, 2022

In today’s competitive market, every little bit counts. This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. – Five Tips for Boosting ABM with Content Marketing. Choose Strategically.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

SnapApp

OCTOBER 31, 2017

A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”. . Can we make this interactive instead?”. . Let’s get meta for a minute. We came up with a theory.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. Let’s begin to build the case from this report.

Work Management 208

Work Management Content Marketing Management Paper 208

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Do you have company guidelines for AI use? You know, for work stuff.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is all about identifying when your marketing-qualified leads are ready to be passed over to your sales team.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Know your audience.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week. Case studies take testimonials a step further.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 100

Digital Asset Management Personalization Enterprise Management Tagging 100

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele. Their needs, preferences, and aspirations diverge.

Practices 119

Practices Planning Best Practices Paid Search Agency 119

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. By leveraging it, you can enhance your marketing efforts and build a loyal customer base.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content!

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 120

Personalization Practices Allocation Enterprise Management 120