Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. Q&A videos. Video case study.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 278

Top of Funnel Buyer's Journey Trends Lead Scoring 278

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

MARCH 29, 2022

Why Incorporate Video? By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Video Selling.

Sales Cycle 110

Sales Cycle B2B Sales Video Marketing B2B 110

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Hubspot

JUNE 12, 2019

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. Want to skip straight to the videos? Click here.

Impressions 78

Impressions Product Video Marketing Work Management 78

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. as opposed to products. B2B Buyers Are Getting Younger.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 322

Top of Funnel Work Management Marketing Management Content Marketing 322

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

AUGUST 30, 2018

. “Buyer Enablement Tool” is not (yet) a Gartner Magic Quadrant category, but whether or not a piece of sales content fits into the category seems consequential to me now. If you start out to make content that makes the buyer’s job easier, you may well end up discovering new types of effective content that work for you.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Biznology

OCTOBER 30, 2019

What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers. The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Visualization, not video.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Give them a product demo. Share Case Studies.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Vidyard

OCTOBER 18, 2018

Geez , you might be thinking, if advertising professionals are struggling to get viewers to stay tuned in for 15 seconds, what hope do B2B communicators have of holding their audience’s attention with videos typically much longer? We then published the results in our 2018 Video in Business Benchmark Report.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

ClearVoice

MARCH 24, 2023

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Contents 1. Why Should I Use Video on My Website? How Do I Add Video to My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Stevens & Tate

APRIL 11, 2021

Year after year, video marketing grows in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Educational videos. Interview videos. Event videos.

Video Marketing 64

Video Marketing Work Management Marketing Management Case Study 64

Strategic-IC

APRIL 9, 2019

What content formats do your audience engage with? We explore the rising value of video content, and why it’s a key format within engaging content strategies. With many content formats to choose from, it can be hard to know where to focus your content efforts! Having a balance of content.

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

Stevens & Tate

JUNE 1, 2021

Year after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Educational videos. Interview videos. Event videos.

Video Marketing 69

Video Marketing Work Management Marketing Management Case Study 69

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Take all that great content and turn it into an animated long page instead. Interactivity.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

DivvyHQ

OCTOBER 27, 2021

In today's digital environment, asking the question, "Should we be using video as part of our marketing mix?" The real question for B2B enterprise marketing teams is which kinds of videos to produce. Here are 5 highly effective types of video for B2B teams to maximize the return on their investment in video marketing.

Video Marketing 90

Video Marketing B2B Brand Identity Branding 90

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Download PDF Contents 1. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Contents 1. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Contents 1. Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. If you’ve used a personalization token in an email, you’ve at least done some content personalization. If you’ve used a personalization token in an email, you’ve at least done some content personalization. Personalize Your Website Content. Target Ads Based on Company or Role.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98