B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.

CMO 52

CMO Case Studies Case Study Network Marketing 52

B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. Cross-departmental workshops.

Digital Experience Platform 106

Digital Experience Platform Marketing & Strategy Business CMO 106

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Employers need seriously to consider this issue.

Automation 110

Automation Data Hygiene Marketing AI Case Studies 110

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

Paid Search Agency 59

Paid Search Agency Planning Work Management Marketing Automation Services 59

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

The ROI Guy

JULY 18, 2012

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Case Study 40

Case Study Case Studies Analysis Studies 40

Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Case studies. We may even surprise you with some of Litmus’ best customer case studies too. ). Insights and case studies from email marketing experts. Now’s your chance!

Peer-to-peer 102

Peer-to-peer Case Study Case Studies FAQ 102

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

MindFire

MARCH 19, 2021

This is precisely what we covered in today’s LIVE workshop, where we showed our community: SECRET #1: How a Little-known Marketing Framework Ignited New Client Revenue by 118% (Despite a Pandemic and Economic Recession). Watch the “OptiChannel Social Selling” Workshop. OptiChannel Social Slide Slides (PDF).

First-Mover Advantage 98

First-Mover Advantage Conversion Curation Case Study 98

B2B Marketing Exchange

JANUARY 31, 2024

#B2BMX At A Glance 9:30 AM: 6 All-Access Pass Workshops with limited seating, which include sessions such as: “Preparing For The Next Generation Of B2B Marketing-Driven Experiences” 1:00 PM: “The First Step to ABM is Activation: Building Your First Sales Activation Play,” a Campfire Session featuring Mason Cosby of Scrappy ABM 2:10 (..)

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

Litmus

JUNE 7, 2019

One of the best ways to learn from experts, though, is during a Litmus Live workshop. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Curious what Litmus Live 2019 has in store for workshop attendees?

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. Embrace Video. Source: Neil Patel ). Source: Wyzowl ). Source: HubSpot ).

Design 127

Design B2B Case Study Case Studies 127

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) In this case, you need to have as much business intelligence as possible about this persona. While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Martech

AUGUST 4, 2021

Soccer case study. Expand your training with a live, deep-dive workshop on agile marketing, buying technology, customer experiences, CDPs, and attribution analysis — just $149 each. Here’s a taste of what’s in store: Unlocking the value of your customer data platform. Getting started with customer journey analytics.

Case Study 110

Case Study Case Studies Account Based Marketing ABM 110

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Content4Demand

JANUARY 26, 2022

Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. The workshop runs from 9:30 a.m.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Our workshop session is filling up fast. Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Teach a Group Workshop. Provide a Service Upgrade.

Lead Generation 95

Lead Generation Lead Ranking Generation Lead Scoring 95

ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 122

Marketing AI Generation Work Management Marketing Management 122

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Seismic

APRIL 24, 2024

Conduct joint workshops to gather input, ensuring that the program aligns with your organization’s objectives and outcomes. Leverage various delivery methods such as live training sessions, on-demand resources, and interactive workshops to ensure your enablement content reaches every corner of your organization.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 100

Course Paid Content Marketing Analytics Tools Work Management 100

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . What is the B2B Revenue Waterfall?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. Embrace Experimentation Run A/B tests, usability studies, and other experiments to validate your design choices. Use cross-departmental workshops or regular meetings to maintain alignment. Cons: Limited focus on specific industries or sectors.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Your Biggest Successes.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The first principle Dr.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Trends 118

nDash

DECEMBER 23, 2021

Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. Where: Las Vegas and Online. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Salesforce Marketing Cloud

MAY 25, 2023

Based on your research, you begin to craft tailored messages and content — case studies, industry-specific guides, thought leadership articles — for key stakeholders within each target account that highlights how the project management tool addresses specific challenges. Ready, set, go-to-market!

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Follow a big task with a smaller ask such as if your lead declined a demo meeting, offer to get together with a case study to review what will answer any of their business pain points. I attended this year’s event which was held in Boston, from October 12 to 14.

Work Management 110

Work Management Marketing Management B2B Marketing Planning 110

Pam Didner

JANUARY 26, 2020

I did a sales-enablement workshop and an account-based marketing session last year. For this year, I am invited to do a keynote and a workshop. Workshop: How to Leverage Existing Marketing Elements to Support Sales. Because I did this workshop last year, I completely ramped my workshop. I am super-excited.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61