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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging.

Planning 124
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EU & UK GDPR: 5 things you must know about email consent

Litmus

For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Keep consent requests separate from other terms & conditions. But signing up for emails is optional —you can always download the ebook without subscribing to our emails. Half of U.S.

Opt-in 137
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8 Best Welcome Emails and How to Implement Them

Vision6

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results. So are you ready to charm your customers and leverage the benefit of early engagement?

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12 Email Footer Design Best Practices

Litmus

Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. Contact information, customer support emails, and phone numbers make it easier for your customers to get in touch with you. You can unsubscribe here, but you’ll be sorely missed.”.

Design 97
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Email Marketing Strategies That Will Deliver Quick Wins

Vision6

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency. What is an email marketing strategy?

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning.

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Schema Improvements Across Industries Show Deliberate SEO Now Activity

Brightedge

Organizations are leaning into SEO in 2023 due to compounding benefits Despite economic conditions and investment scrutiny, we found several reasons why SEO remains essential. You can view the complete study here. In Banking we’re seeing more keyword targeting happening.