Martech
JULY 8, 2024
Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Litmus
MARCH 8, 2021
Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.
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Valasys
JUNE 18, 2024
However, crafting winning digital marketing strategies can be challenging. Many of us are tempted to use shortcuts or engage in unlawful tactics that can land you trouble. Keep in mind, even the smallest shortcuts can land you into legal problems. Poor data storage can expose you to lawsuits. In fact, 56.5%
ClickDimensions
JUNE 16, 2024
Send Wanted Emails Only : Providers will be closely monitoring the spam rates of bulk email senders, and if the percentages of messages marked as spam or junk are deemed too high, the bulk sender’s email reputation will suffer. NB: This is already part of the CAN-SPAM federal law, so you should really be doing this already!
Webbiquity
MAY 7, 2020
These letters can be efficiently mass-printed and most of the mailing process is automated. While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Image credit: Álvaro Serrano on Unsplash. The Nitty Gritty.
Litmus
OCTOBER 3, 2022
Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Note: Include your email with a ‘mailto’ link so your customers can quickly write back. . Preference center.
Martech
OCTOBER 16, 2023
Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. With a dozen items or more, these purchases can break a template or simply look bad.
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