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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you can answer that question “Yes!” You can stop reading here. Understand what business conditions might exist that would make certain contacts marketable — or not. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising).

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. We thought we might see a fall-off of this appetite for change because of rocky economic conditions as we came out of the pandemic.

Planning 134
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EU & UK GDPR: 5 things you must know about email consent

Litmus

Keep consent requests separate from other terms & conditions. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). All major email laws, including CASL in Canada and CAN-SPAM in the U.S., Half of U.S.

Opt-in 136
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The Importance of Transparency and Trust in Digital Marketing

Biznology

And the rest were good old-fashioned spam. I’m sure that’s doing so was legit based on the legalese buried in their Terms and Conditions agreements — you know, the ones you click to agree to without reading. Another few dozen were emails I had signed up for but no longer cared about. But does that make it right?

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Why Use Handwritten Letters at Scale for B2B

Webbiquity

These letters can be efficiently mass-printed and most of the mailing process is automated. While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Company messages can be a mix of handwritten, print, and digital.

B2B 168
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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. With a dozen items or more, these purchases can break a template or simply look bad.

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12 Email Footer Design Best Practices

Litmus

Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. Note: Include your email with a ‘mailto’ link so your customers can quickly write back. . You can experiment with other seasonal elements, including quotes, sign-off notes, and recent achievements, .

Design 94