SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. A high bounce rate can hurt the overall send health of your IP address. A/B Testing.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 116

Deliverability CAN-SPAM Lead Scoring Lead Ranking 116

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. You can see the full table below. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. For example, to meet “notice at collection” requirements, businesses can link to a dedicated ‘collection’ section of their privacy policy, leverage just-in-time mobile disclosures , and other such strategic prompts.

Privacy 78

Privacy Privacy Policies Advertising Agencies Paid Search Agency 78

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. It provides a suite of tools and services that assist in improving the deliverability and appearance of marketing emails. What is it?

Deliverability 70

Deliverability CAN-SPAM Email Marketing Validation 70

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.

CAN-SPAM 87

CAN-SPAM Deliverability Phishing Domain 87

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. What factors affect email deliverability?

Deliverability 102

Deliverability CAN-SPAM Opt-out Opt-in 102

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break down for you today. What spam filters look for. How Litmus Spam Testing works. What do spam filters look for?

Deliverability 90

Deliverability CAN-SPAM Phishing Domain 90

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Netflix and Google collect this data so they can make predictions about what you want next. This can only be done by analyzing millions upon millions of datasets from previous users. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!)

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech Advisor

DECEMBER 18, 2019

Achieving marketing success during the holidays is a major challenge for most brands. To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. That doesn’t mean reaching people has gotten any easier.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. How to collect and store email consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

JangoMail

APRIL 18, 2022

There are several items you can monitor – like opens, clicks, and blocks. SpamAssassin Score SpamAssassin is an anti-spam tool that helps filter unwanted email messages. If you’re a JangoMail user, our email marketing software automatically scores every campaign you send to give you an idea of where you stand with SpamAssassin.

Tools 52

Tools Deliverability Validation CAN-SPAM 52

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. We’ll cover some very powerful tactics which are neglected by 80% of the email marketers. Your email marketing strategy is based on juggling the following three things effectively: A). Bunch of them have list size of 100k+.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

SalesIntel

JUNE 13, 2023

However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined. While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. What is email list management?

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Optinmonster

JULY 15, 2021

Do you want to put your WooCommerce email marketing process on autopilot? Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Adobe Experience Cloud Blog

MARCH 16, 2018

This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Is GDPR a burden or a blessing?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

ConvertKit

SEPTEMBER 16, 2020

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020. A complaint is when a subscriber marks a message as spam.

Deliverability 84

Deliverability Open Rate CAN-SPAM Domain 84

JangoMail

MARCH 26, 2021

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component of your email marketing.

CAN-SPAM 76

CAN-SPAM Opt-out Click Rate Opt-in 76

Outbound Engine

JANUARY 9, 2020

The new year also means the search for marketing ideas for health and wellness businesses. What’s your plan to boost the health of your business in the upcoming year? We’ve put together a list of the top marketing ideas for your health and wellness business. Good news—you can! But what about you? That’s what we do.

Work Management 63

Work Management Marketing Management Planning Business 63

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. Others will offer starting prices for plans that are geared toward smaller companies.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Outbound Engine

JANUARY 16, 2020

The new year also means the search for marketing ideas for health and wellness businesses. What’s your plan to boost the health of your business in the upcoming year? We’ve put together a list of the top marketing ideas for your health and wellness business. Good news—you can! But what about you? That’s what we do.

Work Management 57

Work Management Marketing Management Planning Business 57

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. 65 percent of marketers agree that SMS marketing is “very effective.”

SMS 68

SMS Relevance Campaigns Tips 68

Vision6

JANUARY 31, 2023

It is not a mass marketing email with personalised content but a message sent off by a trigger event. On the other hand, marketing emails are used for promotion, generating leads, or building brand awareness. There are a wide variety of advantages of transactional emails that your business can leverage: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

LeadSquared

OCTOBER 19, 2020

In this article, we will discuss the features and benefits of marketing automation. Marketing has been integral to businesses for a long time. To stay ahead of the competition, companies invest a lot in marketing. Marketing is not only a part of the buying journey but also a complete process in itself.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

DealSignal

SEPTEMBER 14, 2022

Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. You can finally work on them! What a relief.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What Parts of Your Email Can Be Personalized? Here are a few ways you can personalize an email.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Then, something happens (merger, stock market decline, pandemic, war – fill in the blank).

Analytics 110

Analytics Work Management Marketing Management Click Rate 110

Litmus

JUNE 28, 2021

When to do an email marketing check-up. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? It can be fixed. Litmus Spam Testing. Sender Score.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Brightedge

FEBRUARY 1, 2024

Now they can generate entire answers with full paragraphs, ordered lists and conversational elements all generated by large language models. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. On one side, search engines are making significant updates to their results.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

JangoMail

MAY 6, 2022

Spring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component of your email marketing. A drop in your open and click rates. Increased unsubscribes or complaints.

CAN-SPAM 40

CAN-SPAM Opt-out Click Rate Opt-in 40