EU & UK GDPR: 5 things you must know about email consent
Litmus
MARCH 8, 2021
At the time, many wondered what GDPR means for email marketers. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. How to collect and store email consent.
Let's personalize your content