Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. This means adjusting the consumer demands, cultural changes, economic conditions—but it can also include changes to the technological landscape. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What are the challenges you can expect?

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Stir their curiosity.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. Nevertheless, setting KPIs and metrics can be a daunting task. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Tell Users What’s Inside.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 145

Marketing Automation Services Analytics Software Deliverability 145

SmartBrief - Marketing

MARCH 10, 2024

Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Segment your email list so you can send targeted emails to distinct groups of people.

Newsletter 108

Newsletter Practices Analytics Optimization 108

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. This concept remains a challenge to most marketers.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. Social media marketing has helped in changing the landscape. Avoid using subject line to convey your marketing.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. In short, when you choose double opt-ins for your email marketing, users don’t automatically go onto your email list when they sign up.

Opt-in 92

Opt-in Opt-out CAN-SPAM Deliverability 92

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, keep those things in mind, too.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 80

Email Marketing Planning Open Rate Click Rate 80

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Check Bounce Rates. Bounce Rate.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Not sure what type of subject line will get the best open rates? A/B Testing.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Advertising Benchmark 105

Advertising Benchmark Marketing Report Email Marketing Personalization 105

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Outbound Engine

DECEMBER 7, 2018

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line before deciding to mark a message as spam.

Open Rate 40

Open Rate CAN-SPAM Statistics Email Marketing 40

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98