Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Walker Sands

MAY 31, 2022

We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools. commercetools Out of Home + Digital Campaign – Gold Award. Read the full case study here.

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency.

Digital Asset Management 114

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 114

Salesforce Marketing Cloud

AUGUST 24, 2023

Thinking of adding generative AI to your business? Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. There’s a good reason: Generative AI represents a seismic shift in technology. You’re far from alone.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. Campaign creation and deployment. Campaign monitoring and performance analytics. Campaign creation and deployment.

Marketing AI 96

Marketing AI Conference Generation Loyalty 96

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe. More so: what is “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Salesforce Marketing Cloud

JUNE 5, 2023

It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why generative AI for marketing is so powerful. On this note, we recently asked marketers how they’re using and plan to use generative AI.

Work Management 98

Work Management Generation Marketing Management Planning 98

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? What needs to happen for generative AI to achieve its full potential in email marketing? Where creativity meets innovation and personalization takes center stage.” “Say If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So And with good reason. What is an LLM? Find out how 1.

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Generation Lead Ranking API Knowledge Base 127

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes. That has all changed, almost overnight.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

The Point

MARCH 24, 2021

I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period. Personally, I’ll opt for advertising that generates revenue, not feelings.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. The better the generative AI prompts, the better the response.

Generation 98

Generation Work Management Copyright Social Media 98

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. Compliments.

Lead Generation 95

Lead Generation Lead Ranking Generation Lead Scoring 95

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Mobiquity Technologies’ ATOS 2.0

Paid Search Agency 96

Paid Search Agency Ads Google Product 96

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? Is Guest Posting Part Of Demand Or Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. ” F5 has been running a brand campaign focused on the positive. It’s the brand campaign content that Catch+Release primarily supports.

User-Generated Content 75

User-Generated Content Paid Search Agency Advertising Agencies Generation 75

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Salesforce Marketing Cloud

NOVEMBER 6, 2023

I can tell you this: C-suite leaders are nervous about generative AI in business. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.”

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Generation High Quality Lead Sales Qualified Leads Work Management 111

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. Do you need personalized ABM campaigns?

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Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

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User-Generated Content Traffic Generation Content 93

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Kaon

MAY 14, 2020

I like to refer to this sustained engagement goal as “generating the spark” — creating an experience for a user that will ignite a lasting memory. Creativity: Find your inner B2C. The key ingredient with establishing a connection with content, or an application, is creativity. Again, creativity is key!

Generation 147

Generation Creativity B2B Sales Differentiation 147

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. They read like an internal creative brief or planning document. Sell the event, not the product.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Content Standard

JULY 26, 2023

As the popularity of generative AI tools such as ChatGPT has grown, inboxes and social feeds across the globe have seen an influx of ‘cheat sheets’ for writing effective prompts. And the target demographic for an upcoming campaign is women aged 18-34. ChatGPT generates: Pretty generic. Stay neutral.

Generation 82

Generation Lead Ranking Sales Qualified Leads Paid Search Agency 82

Valasys

APRIL 22, 2024

If you have a business and want to stay competitive in today’s market, you must generate new leads. However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology? However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology?

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

The Point

NOVEMBER 29, 2017

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

Walker Sands

JANUARY 12, 2023

In recent years, our creative capabilities and team have exploded as more clients realize the power of bringing B2C thinking to B2B marketing. All the while, demand generation has served as the backbone of our integrated offerings — a relatively small but mighty team almost always at the center of our best campaigns and biggest programs.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98