Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Thanks to my time at Indiana University, I got a peek into this media frenzy.

Cable 118

Cable Social Media Paid Search Agency Eye-Tracking 118

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Content is still king.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 75

Marketing AI Advertising Agencies Planning Broadcasting 75

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. AR technologies allow you to do this. Entertain customers.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. With brands posting to Instagram an average of 9.3

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

AUGUST 31, 2018

Since its launch in October 2010, Instagram has revolutionized the social media landscape and the ways in which people connect. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. .” Image attribution: Omkar Patyane.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Digilant

OCTOBER 5, 2021

At the onset of the pandemic, people swarmed to TV streaming and social media (the timeframe in which digital audio saw the hit). However, as time went on, consumers began shifting and diversifying their media habits to include digital audio and gaming. However, the story soon shifted. . Podcast listeners are receptive to ads.

Ads 52

Ads Campaigns Cable Advertisements 52

ClearVoice

APRIL 20, 2022

Here are some ways a brand might appeal to these emotions in their marketing: Anger: A phone or cable provider who knows that their competitor’s customers are angry about lousy customer service could showcase how friendly and accessible they are. There’s an adage in storytelling that says you should “show, not tell.”

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I’m still waiting for that one to really take hold.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

SEPTEMBER 2, 2019

Maybe it’s to see that a blog post from your favorite media site was uploaded. Instagram’s Carousels allow an account to use multiple media (images or video) in one post. Expandable Stories are great for mixed media ads and audiences who usually buy on mobile. Both Story formats support mixed media and allow one CTA per ad.

Tips 77

Tips Cable Paid Search Agency Amazon 77

SmartBug Media

MARCH 19, 2020

Magnet Media. Magnet Media is a video production, optimization, and strategy agency. Magnet Media’s blog is a combination of written copy and actual video. Magnet Media is a great resource for learning more about storytelling in general. SmartBug Media ® is ready to help you from campaign concepts to execution.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Marketing Institute

MARCH 30, 2018

Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. Cable news, Rohit points out, is having a banner year because it’s selling outrage. Non-Obvious trend: Back-storytelling. The reaction?

Curation 109

Curation Content Marketing Proposals Dwell 109

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

FEBRUARY 10, 2020

According to the script they just gave me, Hulu has your favorite cable channels, plus the greatest shows, movies, and originals of all time. Storytelling is a great tactic that allows your viewer to get intrigued and engaged by memorable content. To learn more about storytelling, check out this helpful guide.

Paid Search Agency 79

Paid Search Agency Ads Cable Storytelling 79

Content Standard

AUGUST 10, 2018

But for markerers looking for a blueprint on how to create a podcast with the power to appeal to both current customers as well as a broader audience there exists one incredible example within the media industry. realized that way consumers approach media was changing. In the case of The Daily , The New York Times Co.

Paid Search Agency 42

Paid Search Agency Work Management Cable Marketing & Strategy 42

Vidyard

JANUARY 30, 2014

Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future. With two major brands making these big media moves in January, it’s my bet there will be many more before the year ends. But how will media from a burrito brand fare?

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Kieran = my social media manager—to promote all posts appropriately, along with the social content, for which we’re using Buffer. Okay, back to the plan. Hunter = my video guy.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Paid Content 79

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 79

Hubspot

JANUARY 23, 2017

Canvas ads can also be great for B2B and are a storyteller's dream. It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Ad Units: Facebook is also rolling out better B2B ads, like Lead Ads and Canvas.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Convince & Convert

DECEMBER 7, 2023

When a visitor sees “someone in Florida bought solar panel extension cables,” it fosters trust and resonates with those from the same locale. Social Media Activism : They are active on platforms where movements about representation and inclusivity often gain momentum.

Campaigns 138

Campaigns Planning Paid Search Agency Peer-to-peer 138

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Bio: Cassidy Gard is an Emmy Award-winning digital media influencer with 3.6+ Storytelling for social impact. You won’t make the best decisions when you’re that exhausted.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

ClearVoice

FEBRUARY 1, 2020

In any media market, when the spotlight heats up, celebrities start elbowing their way into the space. Podcast pioneers are no longer your average Joe, but folks who are moving from TV and movies , building bridges between those in media and podcasting. #GrowthGoals: One content creator’s forage into the podcasting space.

Cable 59

Cable Television marketing Storytelling Amazon 59

Webbiquity

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Contently

JULY 14, 2016

The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. Demonstrably, Grace Helbig, a comedy vlogger with 2.9 Drama is hard.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Contently

NOVEMBER 30, 2018

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 billion monthly users.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

KoMarketing Associates

JANUARY 13, 2014

Here’s a look at a few: Storytelling Matters. As I’ve written about previously, good storytelling is essential in “hooking” the reader and having that individual consume your material. At the end of the day, it takes more than simply “publishing content to move the needle,” as Social Media Today previously noted. Immediately.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Penetration.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Contently

APRIL 21, 2017

But I think that the complexity of their drugs makes it nearly impossible for the networks and cable and media outlets to really govern them the way that they would a box of cornflakes or the efficacy of toothpaste.” ” So where does that leave digital marketers? The new dosage. But it’s a start.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

chiefmartech

FEBRUARY 9, 2016

Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Few do so, as well as Andy Crestodina and the team at Orbit Media Studios. What Makes the Orbit Media Studios Blog Great? Feature how-to posts and repurpose podcasts or other media regularly.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Jason Miller.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126