Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations. More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. streaming digital audio and podcasts rather than listening to the radio. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. streaming digital audio and podcasts rather than listening to the radio. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? The truth is -- kind of. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Read full statement >> 3.

Twitter 60

Twitter Facebook Peer-to-peer Cable 60

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Hubspot

APRIL 4, 2018

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

AUGUST 30, 2011

We hear a ton of marketing myths everyday that have no basis on research or facts. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Inbound Marketing. Some of them might surprise you.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech Advisor

MARCH 18, 2020

Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets, says, Hope Horner is CEO and founder, Lemonlight Video Production. Focus is critical in the modern marketing world.

Media 102

Media Cable Paid Search Agency Allocation 102

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). Tips: “Facebook and YouTube have incentivized live video.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Even more important is segmenting mobile vs desktop visitors. It’s unlike anything else you may find online. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. On-demand television was an exciting idea as early as the 1970s. Funnily enough, it all began with a pot of coffee.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126