Hubspot

AUGUST 8, 2017

Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. Tl;dr: Social Media Engagement.

Social Media 76

Social Media Hubspot Media PR 76

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. What Neuromarketing Can Teach Social Media by Social Media Today. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network! And hopefully help you in the process.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JULY 6, 2010

A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Meaning, a brand (or person) could benefit by leveraging the crowd. Why Am I sharing This?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience. Will that open it?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. Visualizing Twitter Statistics x100 by Digital Buzz Blog. The Marketing Power of the Retweet: An Interview With Dan Zarrella by Social Media Examiner. How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). My favorite is new rule #7, Embrace your sales role: Much of what makes a good consultant makes a good sales person. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

NOVEMBER 23, 2010

I discovered he’s now a cancer survivor and a completely different person. Social media makes it easy to connect with new people who share your interests…anywhere on earth. Social media makes marketing more fun. Post on Google Buzz. I was recently friended on Facebook by a guy I went to high school with.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, a flurry of likes or comments on a specific post means that you’re capable of creating buzz with that type of content. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Marketing Insider Group

FEBRUARY 12, 2013

PR was an obvious early hit. So imagine if just 10% of that group – and personally I think that’s conservative – were motivated to share SAP content with their social networks each week. What do you see happening in Content Marketing today? How is it changing? Advertising is now in high-speed change.

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Convince & Convert

JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population). population.

Social Media 160

Social Media Media Stats Statistics 160

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. I want to roll the clock back a few weeks.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! link] jaybaer I know. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. What do you think of this approach?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 19, 2010

RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Akash Sharma RT @jaybaer Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Jeff Tucker I too set up NutShellMail and even added a tab for it on one of our Facebook fan pages.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You can call it ButterCRM Frosting for all I care. link] Ian Greenleigh Great post, Kevin. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MARCH 4, 2010

JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.]

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

SEPTEMBER 28, 2012

Olympic swimming team, Jimmy Fallon, and, the folks at mobile payment app LevelUp: The video got about 5,500 views -- not the hundreds of thousands some others in this post got -- but it was the talk of the start-up community, and showcased the company's personality. Hunter PR Says Stuff PR People Say.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Contify

NOVEMBER 18, 2018

Google personalizes search results. Then why doesn’t it personalize Google Alerts in the same way? I get most of the news from my social networks. I think Google personalizes it with my interests.”. One segment, PR and marketing professionals, needs to manage the perception of their brands.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120