Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Identify industry thought leaders and subject matter experts whose values align with your brand and whose audience overlaps your target market.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Sprout Social

FEBRUARY 10, 2020

Customer relationship manager (CRM) and marketing automation. Nurturing leads is a long-term process, and automation can help you save time and increase the effectiveness of your campaigns. Here’s how brands can delight their customers: Live events and webinars.

Inbound Marketing 144

Inbound Marketing Work Management Marketing Management Marketing Automation Services 144

Hinge Marketing

MARCH 12, 2020

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Machine learning and AI will have a dramatic impact on account-based marketing. This is a mistake.

Marketing Automation Services 147

Marketing Automation Services Design Marketing Websites Service 147

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. Think of demand gen as the foundation upon which your marketing and sales efforts are built.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a common theme in sales and marketing automation, CRM implementation being another good example.

Lead Generation 120

Lead Generation Demand Generation Agencies Marketing Automation Services Demand Generation 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails. Was it a marketing automation fail? Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. the ones your buyers are on).

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Oktopost

DECEMBER 16, 2020

In today’s digital environment, there are more ways than ever to deliver marketing content, especially with video and over social media. For B2B marketers, contacts can be different and more substantive, such as getting someone to attend a webinar or read a whitepaper. Develop a content marketing plan.

Rules 127

Rules B2B Marketing Top of Funnel Planning 127

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Let’s learn how: Where do Demand Generation and Inbound Marketing Fit in the Marketing Funnel?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Lead Liaison

MARCH 7, 2018

It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. So there are a lot of steps to manage when coordinating a webinar. How does marketing automation system fit into the overall ecosystem? It’s really more of a strategy.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 10, 2018

You may want to create a video, infographic, blog, whitepaper, or webinar. Don’t try and sweep negative buzz under the carpet, it doesn’t work when you’re using such a transparent communication tool. If you’re promoting gated content, use a marketing automation tool to track whether there has been an increase in downloads.

Communities 133

Communities Work Management Social Networks Social Media 133

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Single Grain

JULY 8, 2021

Demand generation is a marketing strategy that helps you create awareness and demand for your products or services. It generates buzz, expands your reach, drives traffic, and ultimately grows your customer base by transforming their interest into action. Hosting webinars. 5) Encourage Collaboration Between Sales and Marketing.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Hubspot

AUGUST 4, 2020

In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. Co-Marketing vs. Co-Branding. This content (e.g.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

Martech

JUNE 14, 2023

Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth. The key lies in identifying the right areas to automate.

Automation 88

Automation Organization Marketing Automation Services B2B 88

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Content Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Read on to discover our top five takeaways from the webinar. Watch the full webinar to gain more valuable insights on driving revenue with your B2B social media strategy.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

The Mx Group

AUGUST 1, 2018

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. DGR also hosts many webinars and live events each year for continued education and networking.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Planning Social Marketing Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 121

Social Media Work Management Marketing Management Media 121

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Probably none.

Business 116

Business Paid Search Agency Social Media Enterprise Management 116

Tiecas

APRIL 23, 2024

To optimize your efforts, it’s crucial to differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). MQLs: Show interest in your products/services through actions like downloading resources or attending a webinar but may not be ready for immediate sales interaction.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Only B2B

JULY 17, 2024

An intelligent public relations strategy complements the buying strategy by creating buzz, building trust, and reaching a wider audience than content strategy alone. Webinars & Online Events Webinars and online events are excellent for engaging with your audience in real-time.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Demand 62

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Privacy Policies RSS Buying Cycle 60

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. ABM is incompatible with inbound and demand generation marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. ABM Is incompatible With Inbound and Demand Generation Marketing.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

Content4Demand

JANUARY 24, 2020

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Experiences Everywhere How to Create Marketing Your Audience Demands. An Automatic Email Win Email Marketing Automation Boosts Your ROI. Evolving Experiences 2020 Customer Experience Outlook Guide.

Allocation 52

Allocation Intent Signal Content Acquisitions 52

Optinmonster

FEBRUARY 27, 2024

The tool offers a ton of useful and beginner-friendly features compared to other email marketing tools like Mailchimp. Constant Contact offers extensive online training, a huge resource library, and even webinars. Zoom Did you know that webinars rank second in generating qualified leads, with a 73% effectiveness ?

Marketing Automation Services 103

Marketing Automation Services Budget Programs Tools Work Management 103

The ABM Agency

JANUARY 28, 2021

This can include informative blog posts, free trial offers, industry webinars, etc. As long as the strategies focus on building demand by engaging with new markets, promoting your latest products, and re-engaging existing customers, it’s demand generation. . Reach New Markets and Build Market Share.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

PathFactory

JUNE 23, 2022

Revenue intelligence is all the buzz in the B2B world right now – and for good reason. Yes, you can use Marketing Automation/ABM/ABMX/CRM tools to identify who the active leads are in an account. I’ll still be sharing and evangelizing B2B CX, marketing and content best practices in blogs, webinars and industry events.

Forrester 59

Forrester Research B2B Content 59

Adobe Experience Cloud Blog

JUNE 13, 2016

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. The example below shows how a webinar program is tracked in Marketo (although you can use another marketing automation system to do this).

Lead Ranking 48

Lead Ranking Planning Top of Funnel B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 17, 2011

You need to make sure when looking at social media stats that you go a step further and view them through the web reporting in your marketing automation system. It will also show how much buzz surrounds your campaign. What you can’t see is how these visitors break down by demographics in your database. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48