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5 Black Friday trends marketers can act on this holiday season

Martech

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Most notably, 35% had no preference.

Act-On 116
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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Unfortunately, these surveys take weeks (if not months) to design and distribute. The truth is, the options are as limitless as your creativity. Your community knows what their friends and family like.

Branding 135
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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation.

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Best of 2014: Assessments

SnapApp

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. DemandGen: Sales & Marketing Relationship Counselor. PayScale developed this assessment to generate buzz and interest in advance of a major industry conference.

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results.

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How to Run a B2B Marketing Campaign That Gets Results

Altitude Marketing

Define the Message & Creative. Start Your B2B Marketing Campaign, Test & Measure. Introduction: What is a B2B Marketing Campaign? Before we dive into the steps involved in planning and running an effective B2B marketing campaign, we need to define what a campaign is … and what a campaign is not.