Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Boost customer loyalty. In today’s hyper-competitive business environment, customer loyalty matters. You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. 71% of U.S.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Boost customer loyalty. In today’s hyper-competitive business environment, customer loyalty matters. You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. 71% of U.S.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers. “So Sue Me!”

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Sprout Social

NOVEMBER 19, 2018

To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. Without engaging their audiences, small businesses will miss the opportunity to create the connections that build loyalty and repeat purchasing. Black Friday and Cyber Monday bring the buzz.

Twitter 108

Twitter Facebook Buzz Press 108

SmarkLabs

JUNE 13, 2022

This includes all marketing efforts to help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Your business can demonstrate credibility and nurture customer loyalty through educational content and resources aimed at helping your target audiences.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Content Standard

JULY 28, 2015

The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.” For more stories on generating buzz around events and creating brand loyalty, subscribe to the Content Standard Newsletter.

Amazon 40

Amazon Campaigns Buzz Marketing & Strategy 40

Content Standard

FEBRUARY 13, 2016

For some, it may be memories of a grandiose PR stunt. In this, experiential marketing tends to differ from other marketing messaging by making information or calls-to-action secondary to the goals of awareness, loyalty, and buzz for a brand. For others, it might be nostalgia for a more subtle and inviting campaign.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

Biznology

FEBRUARY 3, 2017

For the 2016 awards ceremony, the company sought “to create a modern and savvy campaign” aimed at millennials by using Snapchat “to generate buzz internally and increase external visibility around the firm’s involvement with the Academy Awards,” according to the company. PWC : Has managed Oscar -balloting for 82 years.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. It has been blowing up the charts since it’s debut and you [.] Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Valasys

JUNE 1, 2021

We all have been buzzed by Bitcoin, Dash, Ethereum, and other types of cryptocurrencies. There were over 1,000,000 unique Bitcoin miners as of June 23, 2020, reported the editorial team of NetworkNewsWire of PR Newswire. Crypto mining or Cryptomining is a popular topic in the digital space these days. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] The elevator pitch is dead. What’s the Point?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers? The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining? Im Jay Baer.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true! Im Jay Baer.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

The ROI Guy

FEBRUARY 11, 2009

Giving customers a break when times are tough will definitely pay back later with loyalty and more business. The PR war is being lost on this front. 1) Freezing a market mistake 2: Microsoft has created a positive buzz around Microsoft 7 as a better upgrade path from Windows XP.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Im Jay Baer.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Sprout Social

JUNE 21, 2022

It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Common goals include gaining new leads, increasing sales and strengthening customer loyalty. It immediately generated online buzz and PR. Email marketing. Targeted online ads.

Direct Marketing 111

Direct Marketing Examples SMS Paid Search Agency 111

ClearVoice

APRIL 8, 2021

So, even for the largest companies with the best-known names, when it’s time to launch a new product or drum up buzz around something specific, niche marketing is often the way. Customer loyalty is easier to achieve. As a marketer or a brand, this leads to the ultimate goals of customer retention and brand loyalty.

Paid Search Agency 108

Paid Search Agency Planning Advertising Agencies Marketing Budget 108

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear.

Business 134

Business Webinar Metrics Skype Case Study 134

Metadata

AUGUST 3, 2021

It can build brand loyalty than fends off competitors, and keeps clients coming back for more. And even if you think, “Yea, but I’m only targeting PR professionals.”. That’s partly because the buzz is worth more than thousands in advertising budget. Having an effective content strategy is a superpower for marketing teams.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Scoop.it

APRIL 11, 2023

This process allows you to stay ahead of any potential issues or concerns and respond appropriately, if good PR is one of your top priorities, for example. For example, you could run a social media contest to generate buzz around a new product launch or run a charity campaign to raise awareness for a cause.

Social Media 59

Social Media Work Management Marketing AI Resource Management 59

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple. 15) Moleskine.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Sprout Social

MARCH 22, 2021

Sharing them creates a sense of loyalty among your customer base. From product launches to PR and beyond, it’s crucial to touch base with folks outside of marketing and provide some much-needed context to your campaigns. Building more buzz around your content is often as simple as switching up your post captions and formats.

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145